As holiday bookings made with the world’s leading tourism group TUI have shown, European holidaymakers’ favourite getaway is the Mediterranean. This year’s number one travel destination among European travellers is Spain, followed by Greece and Turkey. Italy and Cyprus, which rank fourth and fifth, are also in vogue. However, the map of people’s favourite travel destinations also features a number of surprising spots. A complete overview of this year’s most popular travel destinations is available here.

We have interviewed our colleagues from Product & Purchasing about a number of holiday destinations and their rising popularity. In the next few weeks, you will gain insights into a number of destinations and learn more about the surprising favourite spots booked by European holidaymakers.