TUI Holiday Atlas: French love Palermo

Palermo has it all – sandy beaches, stunning landscapes and magnificent historical buildings.

Pauline Morin: Palermo

Pauline Morin, Purchasing Manager, TUI France

As holiday bookings made with the world’s leading tourism group TUI have shown, European holidaymakers’ favourite getaway is the Mediterranean. This year’s number one travel destination among European travellers is Spain, followed by Greece and Turkey. Italy and Cyprus, which rank fourth and fifth, are also in vogue. However, the map of people’s favourite travel destinations also features a number of surprising spots. A complete overview of this year’s most popular travel destinations is available here.

We have interviewed our colleagues from Product & Purchasing about a number of holiday destinations and their rising popularity. In the next few weeks, you will gain insights into a number of destinations and learn more about the surprising favourite spots booked by European holidaymakers. Talking to Pauline Morin, we are seeking to find out why Palermo is so popular this year, above all in France. This year Palermo is the most popular destination in France.

Why is Palermo so popular this year especially in France?
Sicily has always been a strong favorite among French customers for many, many years.  It is a very fashionable destination at the moment and it is famous for being a fantastic Mediterranean beach destination.  The island offers a great mixture of spectacular sandy beaches, stunning landscapes and magnificent historical buildings and archaeological sites. In fact, Sicily has recently earned the title of UNESCO Heritage Site, together with Cefalù and Monreale, thanks to its historical Arab-Norman monuments. This has really helped raising the profile of the island.  Sicily also has a large French community which also adds to its popularity.

What is your task in Palermo? How do you contribute to the holiday experience?
My role is to contract hotels for the French market. I work with my team to make sure that everything is taken care of for the customer during their stay at the hotel.  From transportation, facilities, board basis, quality of services, food and drink and comfort, we get up every morning to make sure our customers have the very best possible experience when travelling with TUI.

What is new in our program in Palermo this year?
In 2018 we have added eight new units to our programme in Palermo gateway: a 5 star hotel, five 4 star hotels and two 3 star hotels located in Palermo area. With Look Voyages now belonging to TUI, we also have more units around Palermo: Especially three Club Lookea with a new one in Sciacca and two in Cefalu and Selinunte, on top of our other hotels already present in the area.

What do you love most about Palermo?
The region around Palermo is a great place for holidays, with a lot of cultural and archeological places and beautiful landscapes. There is a variety of cities and places to visit, e.g. Cefalu, Agrigente or Sciacca. Customers can relax, enjoy the wonderful weather and discover historic and cultural places in the widest island of the Mediterranean sea.  We also can’t forget the fantastic Sicilian food and wine.

Can you tell us an insider tip? – What do people have to see in Palermo?
A trip to Cefalù is indeed a must do and it is a perfect combination of gorgeous sandy beaches, picturesque squares, charming streets and one of the greatest Arab-Norman architectural masterpieces: The „Duomo". 

Describe your destination in 3 Words:
Culture, gastronomy, Mediterranean.