Hanover, 20 June 2018

The Europeans are attracted to the Mediterranean

  • Spain and Greece the most popular holiday countries of Europeans
  • Turkey with a strong comeback in summer season 2018
  • Crete, Majorca and Antalya are the top holiday destinations

Pack the swimwear and off you go to the south: that's where the Europeans are in agreement. This is reflected in the holiday bookings made with the world’s number one tourism business TUI. At the TUI Group, Spain is the number one destination, followed by Greece. Italy and Cyprus continue to be in the top five, which also includes one country returning to the top five. After having seen a decreasing demand from many Western and Northern European markets, Turkey is back in fashion and is the third most popular destination.

The preferred destinations are all in the Mediterranean. TUI vacationers this year prefer to spend their summer holidays in Crete. The other top destinations are Majorca, Antalya, Rhodes and Larnaca in Cyprus.

Although European holidaymakers agree on choosing the Mediterranean for there holidays, still there are some differences in national and regional preferences – right through to some really surprising favourite destinations. For example, once again there is a special feature among German holidaymakers. They continue to spend their summer holidays with a preference for Spain and Greece. But in addition, the Germans also like to travel within their own national borders. This makes them the only ones whose own country is among the top five destinations for the summer. Regarding the most popular holiday regions of TUI holidaymakers from Germany, these are: Majorca, Antalya, Crete, Rhodes and Kos. Three of the five most popular destinations for Germans are thus to be found in Greece.

Greece is also very popular among Northern Europeans. For Norwegians, Swedes, Danes and Finns, Hellas is even the number one holiday destination, as it also is for the Poles and French. The same is the case for the Austrian holidaymakers. Austrians have a particular preference for Crete and Rhodes, with both destinations ranking first and second in the Austrian top five.

The British, Belgians and Dutch, on the other hand, prefer Spain. With Majorca, Tenerife and Ibiza, three Spanish islands form the triumvirate of British and Irish dream destinations. Like the Dutch, British and Irish travellers are also travelling to more distant destinations in the summer. They are the only ones to rank long-distance destinations among the top five destinations: for example, Dutch people like to spend their holidays on the Caribbean island of Curacao in 2018, while the British and Irish are heading for the Mexican holiday paradise of Cancun. The French want to spend their holidays in Greece and also in Italy. Their absolute favorite destination is the Sicilian capital of Palermo.

About TUI Group

TUI Group is the world’s number one tourism group operating in around 180 destinations worldwide. The company is domiciled in Germany. The TUI Group’s share is listed in the FTSE 100 index, the leading index of the London Stock Exchange, and in the German open market. In financial year 2018, TUI Group recorded turnover of €18.5bn and an operating result of €1.177bn. The Group employs 70,000 people in more than 100 countries. TUI offers its around 27 million customers, including 21 million in the national organisations in Europe, comprehensive services from a single source. It covers the entire tourism value chain under one roof. This comprises around 330 Group-owned hotels and resorts with premium brands such as RIU and Robinson as well as 17 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels to the “Mein Schiff” fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading international tour operator brands, 1,600 travel agencies in Europe and five European leisure airlines with around 150 modern medium- and long-haul aircraft. Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation was founded in 2015 and supports the positive impacts of tourism, learning and education and strengthening of environmental and social standards. It contributes to the development of holiday destinations. Today, the TUI Care Foundation is active in more than 20 countries worldwide and initiates projects creating opportunities for the next generation.