TUI Hotels & Resorts

The TUI Group comprises more than 400 hotels. The resorts operated by the hotel brands are located in top locations in the holiday regions and meet excellent performance, quality and environmental standards.

The hotel is the most crucial element in our customers’ decision to book, one of the main motives for the holiday and the key to customer loyalty. And this is exactly where TUI Hotels & Resorts hold such potential: we offer our customers individual hotel brands so they can find the deal that best meets their needs and expectations. Our hotels attach top priority to customer satisfaction and high-value service. A further core element in our quality strategy is innovative environmental and sustainability management. We foster a permanent dialogue with our hotel partners so that our guests can experience environmental protection and sustainability first-hand in our hotels.

Building on this successful formula, TUI Hotels & Resorts has embarked on a path of expansion. To strengthen our position in the international arena and further enhance the exclusivity we provide for our customers, we intend to enlarge our hotel and club portfolio in the next few years. The focus will be on our own hotel brands and joint ventures:

TUI Signature Hotels

TUI Blue

TUI Blue caters for experience-oriented lifestyle travellers. The hotels are tailored to the individual needs of adults, families or holidaymakers who want to combine relaxation with local culture and authentic experiences. The hallmarks of the hotels are the Blue Guides, acting as the competent contacts, the comprehensive Bluef!t fitness and relaxation programme and the modern design. With the Blue App, holidaymakers have access to a digital service assistant available before, during and after the trip to design their individual holiday. The culinary offer at TUI Blue hotels features local cuisine with international influences, providing high-quality food and catering for all dietary needs or nutrition plans.


Robinson is the quality and market leader in the premium segment for club holidays. True to its claim “A new experience every day”, Robinson offers singles, couples and families alike an extremely diverse range of holidays within a communicative setting. Impressively, regulars account for over 70 per cent of customers. Hallmarks include a quality offering of sports activities and entertainment, with regular events featuring experts and celebrities, alongside a contemporary approach to catering.

TUI Magic Life

The all-inclusive club brand TUI Magic Life boasts the broadest all-inclusive offering on the German market. Wide-ranging international programmes of sports and entertainment ensure versatile holidays for families, singles and couples without any additional cost. All the clubs are right by the sea, each with its own profile and focus.


The TUI Group hotel brand RIU, based in Mallorca, symbolises proven quality and excellent service. There are over 90 hotels worldwide, all in good locations with the added flair of well-kept gardens and varied, high-standard cuisine. The three product lines RIU club hotels, RIU Plaza (city hotels) and RIU Palace (premium segment) appeal to different target groups.


Value for money hotels that focus on the core elements of the guest experience. The hallmarks are around the world dining and fresh, comfortable rooms in convenient locations, close to the beach and resort’s centre.