In recent years, the TUI Group has developed into one of the world's leading tour operators. The journey began in December 1968 when several German tour operators joined forces to form Touristik Union International. Here we have summarised the most important milestones:
The “Touristik Union International” is being formed.
Expansion of the hotel portfolio with the launch of the Robinson brand and participation in various vacation hotel operators such as Iberotel, Grecotel and RIU.
Development of various European source markets. TUI establishes itself as the one-stop shop in Europe for vacations and travel.
TUI becomes part of the industrial conglomerate Preussag AG.
Preussag AG becomes TUI and in future stands on the pillars of tourism and container shipping. In addition, the well-known TUI Smile is introduced as the brand logo.
TUI merges its tour operator business with the British First Choice - TUI Travel PLC is created.
TUI Cruises sets sail under the "Mein Schiff" brand, initially with two modernized ships, in order to establish itself in the market.
Reunification with the subsidiary TUI Travel PLC - TUI becomes a globally integrated tourism group investing in, developing and operating hotels and cruise ships.
Establishment of the core hotel brand TUI Blue and expansion of the TUI Cruises and Hapag-Lloyd Cruises fleet.
With the acquisition of the Italian Musement platform, the Group builds the Group's third growth pillar: the experience and activities business.
The Group returns to normality after the Corona pandemic. No standstill, but growth and further development are the motto. The product range becomes broader, hotels and flights can be booked as individual components, travel packages are put together dynamically - TUI becomes a year-round travel and leisure companion – with more customers and more market share.
The Group presents its ambitious sustainability agenda. With scientifically based targets validated by the Science Based Targets Initiative (SBTi), TUI aims to become the first climate-neutral travel group.