Pioneering sustainable tourism across the world

As the world’s leading tourism business, TUI Group has a valuable opportunity and unique responsibility within our industry to encourage uptake of sustainable tourism. Our scale gives us the resources, reach and credibility to strengthen the positive impacts travel and tourism can have.

Due to the COVID-19 crisis, the key figures of the financial year 2020 unfortunately are of limited use for comparison. Therefore, KPIs of 2019 have been used in most cases to illustrate progress since the start of the strategy.

Ambition by 2020

We will invest € 10 million per year by 2020, to support good causes and enhance the positive impacts of tourism, using the TUI Care Foundation to support this work.

We will measure this by the amount invested in charity, projects, and initiatives as well as memberships that support good causes and enhance the positive impacts of tourism.


Since the start of the strategy, we have raised €39 million to support good causes and enhance the positive impacts of tourism, reaching a peak of €8.1 million in one year in 2019. The TUI Care Foundation was set up in 2016 as our corporate foundation to support and initiate partnerships and projects that contribute to thriving destinations and create opportunities for younger generations.


Our airlines, cruise operations and hotels will deploy new technologies and practices

We invested in cutting edge aviation technology such as the Boeing 787 Dreamliner (approx. 20% more fuel-efficient than comparable aircraft) and Boeing 737 MAX (approx. 15% more fuel-efficient than the 737 NG aircraft).

We have invested in state of the art, more environmentally efficient cruise ships, such as TUI Cruises Mein Schiff 1 & 2 and Hapag-Lloyd Cruises HANSEATIC nature and inspiration. TUI Cruise’s new build ships use the latest closed-loop technology, so that waste wash water disposal only occurs onshore.

Our hotels also invest in innovative technology. For example, Robinson Club Jandia Playa became the first international hotel outside of Germany to earn the German Sustainable Building Council (DGNB) platinum certification.

We will collaborate on initiatives to scale up sustainable aviation fuels

We are committed to reducing fuel consumption until sustainable fuels become commercially viable. We engaged in industry initiatives and research programmes such as the Sustainable Aviation Fuel Users Group to help scale up sustainable fuels of the future. We took delivery of the first 737 MAX aircraft for our Nordic airline on a 30% blend of sustainable aviation fuel (biofuel) from waste feedstock, resulting in one of the most carbon-efficient flights achieved by that aircraft type.

We will invest in empowering young people

The TUI Care Foundation aims to improve the life chances of over 100,000 children and young people. Project examples: protecting young people from exploitation by building their life skills and providing vocational training in tourism (Dominican Republic); opening up new perspectives for young people through the establishment of a social enterprise training restaurant (Vietnam); providing hospitality training to underprivileged young people (Sri Lanka); and supporting vocational training for disadvantaged youth (Greece). More information here.

We will invest in protecting the natural environment

Over 1.6 million animals have been protected through projects supported by the TUI Care Foundation, exceeding the ambition of 1 million. Project examples: protecting marine turtles and helping to build turtle friendly environments in holiday destinations (Worldwide); protecting elephants in the wild (Kenya) and improving the welfare of elephants kept in captivity for tourism entertainment (Thailand); and working with the tourism industry to reduce single-use plastics (Cyprus). More information here.

We will invest in projects that support thriving communities

The TUI Care Foundation aims to help enhance 10,000 local livelihoods in destinations through tourism. Project examples: supporting women to develop food-related businesses for tourists in the traditional areas of Malaga (Spain); connecting local farmers with holiday destination supply chains in Andalucía (Spain); creating a brighter future for young people through a cycling enterprise (Morocco); support for young entrepreneurs to set up and part-own marketplaces in tourist locations (South Africa); and a tourism startup accelerator (Egypt). More information here.