We aim to use our scale to increase the positive social and environmental impact of every holiday experience we offer. We strive to become sustainability leaders in all that we do.

Together with our partners we will co-create the next generation sustainable business model for the tourism industry. We will enable our customers to make sustainable holiday choices in every stage of the customer journey.

FOCUS AREAS TO ACCELERATE THE TRANSFORMATION

DESTINATION CO-LAB

Work in partnership to transform Rhodes into a leading example of sustainable tourism for the future, developing solutions which other destinations can then use as a blueprint.

EMPOWERING CONSUMERS

Enable consumers to make more sustainable holiday choices at every stage of their customer journey through better content, signposting and experiences‚Äč.

DRIVING CERTIFICATION

Work with certification bodies to drive up social and environmental standards and implement industry-leading standards for our own hotel new-builds and refurbishments.

GREEN TECH & DATA-DRIVEN

Lower the environmental impact of our IT platforms, utilize data to improve decision making and transparency, and use technology to support the transformation.

NET-ZERO TRAVEL ACCELERATOR

Provide funding and expertise to help companies at the forefront of climate innovation and technology, find new solutions to reduce emissions within the travel and tourism sector.