Finance Communication

“2026 is no ordinary year. TUI has held its own well in a difficult global environment. Our business model is proving to be resilient. Travel remains highly relevant to people’s lives, but the timing of travel decision has shifted. Wars and geopolitical tensions, consumer caution, economic weakness and rising inflation in Europe’s core markets – all these factors have influenced consumer sentiment and the timing of purchasing decisions. Our integrated business model has stood the test in this environment. In particular, our portfolio of well-known own hotel and cruise brands embodies TUI’s proven promise of quality and service. Strong product brands, combined with our tour operators, travel agencies, our presence in destinations and the activities business at TUI Musement, will continue to form a solid foundation for success in the future. TUI’s figures clearly show that demand persists even during periods of geopolitical crisis – though it is becoming more short-term in nature. The last five weeks in particular show that booking behaviour is picking up again. People are travelling, but are currently making their decisions at shorter notice. With a commercially focused airline, our new low-cost brand Sundeals in the UK, the new TUI Cruises InTUItion-class ships, a full hotel pipeline for new openings and our ongoing transformation, TUI is very well positioned for the coming financial year”