Unforgettable experiences in inspiring holiday destinations. With TUI’s corporate sponsoring strategy, we support events in some of the world’s most beautiful holiday destinations that encourage people from around the globe to travel, even during the off-season. At the heart of our approach are partnerships with renowned marathons and other sporting events.
Some of the world’s most beautiful marathons, in our view, take place around the Mediterranean. To strengthen TUI’s position in sports tourism, reinforce TUI’s commitment to local travel partners in the destination, and diversify the range of experiences available to new and existing customers, TUI is proud to be the title sponsor and official distribution partner of the following marathons:
TUI is the founder of the famous TUI Palma Marathon Mallorca and returned as title sponsor in 2024 after a 10-year break. This partnership will continue until the fall of 2030. The marathon takes place every October, the event is a highlight of the European running calendar and draws tens of thousands of tourists to the sunny island each year.
TUI Palma Marathon 2025
TUI Rhodes Marathon 2025
TUI is the new title sponsor and official distribution partner of the TUI Mediterranean Marathon League, a unique series of international sports events taking place in breathtaking destinations in Cyprus, Greece, Italy and Spain. Covering the 2025, 2026, and 2027 editions.
TUI x Socca promo video