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TUI Marathons

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TUI M‌ML‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‍‌‌​‌‌‌‌‍‍‌‌‍‌‌​‍‌‍‌‌‌‌​​​‍‍‌‍​‌‍‌‍‌​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌‌‍​‍​‌‌‌‍​‍​​‍‌‍‌‌​‌‍​​​​​‍​‍‌‌‍‌‌​‌​​​​‍​​‍‌​‌​​​‌​‌‌‌‍​‌​‍‌‌‍​‌​‌‌‌‍​‍‌‍‌‌​‍‌‌‍​​​​‌‍​‌‌‍‌‍‌‍‌‌‌‍​‍​‍‌‌‍‌‌​​‌‍​‌‌‍​‍‌‍‌‍​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌​​​‍‌‍‌‍​‌‍‌‍​‌‌‍​​‌‍‌‍​‍‌‍‌‍​‌‌​​‍​‌​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌​‍‌‍‍‌‌‍​‌‍‍​‌‌‌​‌‍‌‌‌‍​‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌​‌‍​​‌‌‌‍‌‍‌‍​‌​‌‌​‌‌‌‍‌​‌‍‌​‌‍‌​​​​‌‍‌‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌​​‌‌‌‍‌‍​‌‌‍​‍​‌​​‍‌‍​‌‌‍‌‍‌‍‌‌‌‍‌​‌‍​‍​​​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌‌‍‍​‌‌​‌‌​‌​​‌​​‍‌‌​​‌​​‌​‍‌‌​​‍‌​‌‍​‍‌‌​​‍‌​‌‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‍‌‌​‌‌‌‌‍‍‌‌‍‌‌​‍‌‍‌‌‌‌​​​‍‍‌‍​‌‍‌‍‌​‍‌‍‌‍‍‌‌‍‌​​‌‌‍​‍​‌‌‌‍​‍​​‍‌‍‌‌​‌‍​​​​​‍​‍‌‌‍‌‌​‌​​​​‍​​‍‌​‌​​​‌​‌‌‌‍​‌​‍‌‌‍​‌​‌‌‌‍​‍‌‍‌‌​‍‌‌‍​​​​‌‍​‌‌‍‌‍‌‍‌‌‌‍​‍​‍‌‌‍‌‌​​‌‍​‌‌‍​‍‌‍‌‍​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌​​​‍‌‍‌‍​‌‍‌‍​‌‌‍​​‌‍‌‍​‍‌‍‌‍​‌‌​​‍​‌​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌​‍‌‍‍‌‌‍​‌‍‍​‌‌‌​‌‍‌‌‌‍​‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌​‌‍​​‌‌‌‍‌‍‌‍​‌​‌‌​‌‌‌‍‌​‌‍‌​‌‍‌​​​​‌‍‌‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌​​‌‌‌‍‌‍​‌‌‍​‍​‌​​‍‌‍​‌‌‍‌‍‌‍‌‌‌‍‌​‌‍​‍​​​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‍​‍‌‌

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TUI x Socca

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Event dates

Unforgettable experiences in inspiring holiday destinations. With TUI’s corporate sponsoring strategy, we support events in some of the world’s most beautiful holiday destinations that encourage people from around the globe to travel, even during the off-season. At the heart of our approach are partnerships with renowned marathons and other sporting events.

TUI Marathons
Sun! Fun! Run!

Some of the world’s most beautiful marathons, in our view, take place around the Mediterranean. To strengthen TUI’s position in sports tourism, reinforce TUI’s commitment to local travel partners in the destination, and diversify the range of experiences available to new and existing customers, TUI is proud to be the title sponsor and official distribution partner of the following marathons:

TUI Palma Marathon Mallorca

TUI is the founder of the famous TUI Palma Marathon Mallorca and returned as title sponsor in 2024 after a 10-year break. This partnership will continue until the fall of 2030. The marathon takes place every October, the event is a highlight of the European running calendar and draws tens of thousands of tourists to the sunny island each year.

TUI Palma Marathon 2025

The TUI Rhodes Marathon
The TUI Rhodes Marathon is held every April on the historic Greek island of Rhodes. This strong partnership is further reinforced by TUI’s commitment to a sustainable island through the Rhodos Co-Lab initiative. The first TUI Rhodes Marathon took place on 6 April 2025. This partnership will continue until 2027.

TUI Rhodes Marathon 2025

TUI Cyprus Marathon
The TUI Cyprus Marathon has been running for nearly 30 years and is an international institution, takes place every March in the sunny coastal city of Cyprus, Paphos.The partnership will start in March 2026 until 2028.
TUI Marathons Media
TUI Mediterranean Marathon League

TUI is the new title sponsor and official distribution partner of the TUI Mediterranean Marathon League, a unique series of international sports events taking place in breathtaking destinations in Cyprus, Greece, Italy and Spain. Covering the 2025, 2026, and 2027 editions.

TUI x Socca
Small-sided football is the most played sport in the world. TUI is a strategic partner of the International Socca Federation (ISF) and will take on the title sponsorship of the four largest and most important international tournaments starting in autumn 2025. In addition, TUI will be represented internationally at all twelve 12 annual ISF tournaments through 2028.
TUI is the title sponsor of the following events:
  • TUI Socca World Cup
  • TUI Socca Champions League (Men)
  • TUI Socca Champions League (Women)
  • TUI Socca Corporate Cup

TUI x Socca promo video

TUI x Socca Media

Corporate Sponsoring team

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