The first quarter results meet our expectations and clearly demonstrate that we are achieving sustainable growth with our strategy. Holidays remain a priority. Our hotel and cruise businesses, as well as the tours and activities segment, continue to grow highly profitable. Markets + Airline is also showing early positive results thanks to consistent transformation, the opening of new markets and ensuring high capacity utilisation. The combined strength of Markets & Airline together with Holiday Experiences is what powers the TUI ecosystem.
— Sebastian Ebel, CEO TUI AG
The vertical integration of our business model increases capacity utilisation and ensures attractive margins despite a challenging environment. With the best first quarter in our company history, we have created a solid foundation for a successful financial year 2026. In addition to operational improvements, we have also strengthened our financial profile and further reduced net debt. TUI is financially resilient and on track for sustainable underlying EBIT growth of approximately 7-10 percent CAGR.
— Mathias Kiep, CFO TUI AG
Highlights
Summary
Underlying Group EBIT rises to €77.1 million (previous year: €50.9 million) thanks to strong performance in Holiday Experiences (Hotels & Resorts, Cruises, TUI Musement) and Markets + Airline
Revenue remains stable at €4.9 billion, reflecting robust demand for TUI products
Full-year 2026 guidance confirmed1: Revenue increase of 2-4 percent, underlying EBIT growth of 7-10 percent
Travel trend continues: 7.1 million guests (+2.2 percent vs. Q1 2025) chose TUI in Q1 2026 – dynamically packaged trips increased 8 percent to 0.8 million guests
Holiday Experiences demand remains positive for the second half. Higher average rates reflect continued strong demand
Markets + Airline are seeing robust booking momentum for winter 2025/26 and summer 2026, driven by higher average prices and a trend toward later bookings
TUI Group CEO Sebastian Ebel: "The first quarter results meet our expectations and clearly demonstrate that we are achieving sustainable growth with our strategy. Holidays remain a priority. Our hotel and cruise businesses, as well as the tours and activities segment, continue to grow highly profitable. Markets + Airline is also showing early positive results thanks to consistent transformation, the opening of new markets and ensuring high capacity utilisation. The combined strength of Markets & Airline together with Holiday Experiences is what powers the TUI ecosystem.”