Video: This is TUI’s oneBrand strategy

Until 2017 all of our European tour operator brands will be (re)named to TUI. We are present in over 100 markets and destinationswith our very own employees and all of us will grow together. A short info clip that we have produced for our employees now illustrates the thinking behind the oneBrand approach.

Have a look at our strategy behind this:

Whether you are in the Netherlands, France or Sweden: Our customers book with TUI everywhere. For this, an advertising campaign will create globally unified branding and strengthen the TUI brand. In the UK and Ireland, the brand migration from Thomson to TUI will take place next year.