… took 1 more TUI excursion (on average) per holiday,
they would make their holiday even more fascinating – and we would know more about what they like doing. That will help us to offer them more personalised activities in the future. Bold spirits shoot the rapids in Costa Rica while hobby cooks practise paella on Majorca – just two examples out of about 150,000 options in our inventory. For our customers, these are unforgettable memories, but we profit too: by growing in one of the most attractive segments in tourism.