TUI’s all-inclusive club brand opened TUI Magic Life Bodrum and welcomed the first guests to the newly refurbished resort yesterday. With the opening of the fifth TUI Magic Life club in Turkey, TUI Group responds to the current trend, offering a new destination to meet the fast-growing demand for Eastern Mediterranean. The high quality and good price-performance ratio of Turkish hotels will not only create an increase in customer volumes, but also ensure high customer satisfaction levels.
Relaxation and action for couples and singles
The TUI Magic Life Bodrum club featuring 371 rooms stretches along the coast between pine forests and the crystal clear water of the Aegean Sea. During their club stay, the guests can decide anew each day whether to spend their day relaxing at one of the five pools or work out at one of the sessions offered in the framework of the extensive sports programme, which includes yoga and fitness courses. While guests seeking relaxation can unwind in the adults-only infinity pool overlooking the sea and the Club’s own sand and pebble beach, water enthusiasts will have fun in the aqua park featuring six water slides. The hotel’s five restaurants offer a late riser breakfast and typical regional specialities as well as show cooking events on selected evenings.
The TUI Magic Life Bodrum club targets in particular guests from the UK. Party enthusiasts can finish the evening in one of the hotel’s four bars, enjoying a varied entertainment followed by parties. The city of Bodrum, inviting visitors to stroll, shop and linger, is only eight kilometres from the club. Apart from many cafés and restaurants, the town also offers a vibrant nightlife scene with numerous bars and discos.
In the next few weeks, the portfolio of TUI Group’s all-inclusive club brand will be complemented by the launch of two additional new clubs: With TUI Magic Life Skanes in Tunisia and TUI Magic Life Calabria in Italy, the brand’s portfolio will grow to a total of 16 clubs.
About TUI Group
The TUI Group is the world's leading tourism group and operates worldwide. The Group is headquartered in Germany. The TUI share is listed on the FTSE 250, the leading index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany.
The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of whom are in the European national companies. The entire tourism value chain is represented under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in England. The Group also includes Europe's leading tour operator brands and online marketing platforms, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. Besides the expansion of its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.
Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, education and training and the strengthening of environmental and social standards. It thus supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.