TUI’s all-inclusive club brand opened TUI Magic Life Bodrum and welcomed the first guests to the newly refurbished resort yesterday. With the opening of the fifth TUI Magic Life club in Turkey, TUI Group responds to the current trend, offering a new destination to meet the fast-growing demand for Eastern Mediterranean. The high quality and good price-performance ratio of Turkish hotels will not only create an increase in customer volumes, but also ensure high customer satisfaction levels.
Relaxation and action for couples and singles
The TUI Magic Life Bodrum club featuring 371 rooms stretches along the coast between pine forests and the crystal clear water of the Aegean Sea. During their club stay, the guests can decide anew each day whether to spend their day relaxing at one of the five pools or work out at one of the sessions offered in the framework of the extensive sports programme, which includes yoga and fitness courses. While guests seeking relaxation can unwind in the adults-only infinity pool overlooking the sea and the Club’s own sand and pebble beach, water enthusiasts will have fun in the aqua park featuring six water slides. The hotel’s five restaurants offer a late riser breakfast and typical regional specialities as well as show cooking events on selected evenings.
The TUI Magic Life Bodrum club targets in particular guests from the UK. Party enthusiasts can finish the evening in one of the hotel’s four bars, enjoying a varied entertainment followed by parties. The city of Bodrum, inviting visitors to stroll, shop and linger, is only eight kilometres from the club. Apart from many cafés and restaurants, the town also offers a vibrant nightlife scene with numerous bars and discos.
In the next few weeks, the portfolio of TUI Group’s all-inclusive club brand will be complemented by the launch of two additional new clubs: With TUI Magic Life Skanes in Tunisia and TUI Magic Life Calabria in Italy, the brand’s portfolio will grow to a total of 16 clubs.
About TUI Group
TUI Group is the world’s leading integrated tourism group operating in more than 100 destinations worldwide. The company is headquartered in Germany. The TUI Group’s share is listed in the FTSE 100 index, the leading index of the London Stock Exchange, and in the German open market.
In financial year 2019, TUI Group recorded turnover of around €19bn and an operating result of €893m. The Group employs more than 70,000 people worldwide. TUI offers its 28 million customers, including 21 million customers in European national companies, integrated services from a single source. It covers the entire tourism value chain under one roof. This comprises more than 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson as well as 18 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels and expedition ships to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading European tour operator brands, five airlines with 150 modern medium- and long-haul aircraft and 1,600 travel agencies. Apart from the expansion of its core business with hotels, cruises and destination activities, TUI is increasingly investing in digital platforms. The Group is transforming as a digital company.
Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation, initiated by TUI, promotes the positive effects of tourism, education and training as well as environmental and social standards with projects in 25 countries. It thus contributes to the development of the holiday destinations. TUI Care Foundation, operating around the world, initiates projects creating new opportunities for the next generation.