Palma / Shanghai, 4 March 2019

TUI and leading online provider in China start partnership

200 million Ctrip users have direct access to TUI tours and activities

China, South-East Asia and the Tours & Activities sector are strategic growth markets for the TUI Group. TUI and Ctrip, the leading Chinese online provider, have agreed on a strategic partnership. Ctrip's 200 million monthly users will have direct access to the tours and activities offered by TUI's subsidiary Musement. TUI recently acquired the Milan-based technology Startup Musement and intends to expand it into the world's leading digital platform for activities and excursions. "China, our investments in IT and further digitisation and the growth field of tours and activities are important pillars of TUI's growth strategy for further internationalisation and the development of new markets. The cooperation with Ctrip shows how closely TUI's new business areas are linked and synergies within the Group are created. Market access to 200 million Ctrip users in China offers considerable potential for growth in Asia and the activities of our Spanish subsidiary TUI Destination Experiences", said TUI CEO Fritz Joussen.

The steadily growing number of Chinese holidaymakers will increasingly be provided with tailor-made offers at their holiday destinations. These include round trips, excursions and activities in all the world's major holiday destinations as well as tickets for sights and museums in over 1,900 cities. As part of the partnership between Ctrip and TUI, it is also planned to develop exclusive excursions and one-day tours in Chinese for many destinations. Musement's overall portfolio, which is also available to customers from China, currently comprises 150,000 products.

With the acquisition of Musement in late summer 2018, TUI, as the world's leading provider of destination experiences, further strengthened its digital business and continued its growth course. "The strategic partnership with Ctrip shows the immense opportunities the online business offers us in the area of tours and activities. We have an unbeatable portfolio of tours and activities - and we have a powerful digital platform that enables us to target customers with individual offers. We are convinced that this strong combination will enable us to consistently expand our online market share in the coming years," says Fritz Joussen about the cooperation with Ctrip.

The Spanish subsidiary TUI Destination Experiences is one of the TUI Group's three strategic growth pillars alongside Hotels & Resorts and Cruises. As part of the "TUI 2022" strategy, business in China and Southeast Asia is to be significantly expanded.

About TUI Group

The TUI Group is the world's leading tourism group and operates worldwide. The Group is headquartered in Germany. The TUI share is listed on the FTSE 250, the leading index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany.

The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of whom are in the European national companies. The entire tourism value chain is represented under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in England. The Group also includes Europe's leading tour operator brands and online marketing platforms, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. Besides the expansion of its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, education and training and the strengthening of environmental and social standards. It thus supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

About TUI Musement

TUI Musement is a leading Tours & Activities business that combines a scalable digital platform with local service delivery in more than 140 countries worldwide. Available in all major holiday and city destinations to travellers around the world, including the 28 million annual TUI customers, there are currently more than 170,000 ‘things to do’ – including excursions, activities, tickets and transfers. These are distributed through the Musement and TUI websites and apps, and B2B partners, including the world's leading OTAs, tour operators, cruise lines and travel companies. TUI Musement is one of the major growth areas of TUI Group and in FY19 generated a revenue of EUR 1.2bn, delivered by 9,000 colleagues.