Hanover, 23 August 2018

TUI welcomes its first ever robotic humanoid employee

  • Pepper will be part of TUI Nordic´s Data and Machine Learning Team​
  • Robot Assistant has job description and personal goals – just as every TUI employee

The humanoid robot commonly known as “Pepper“ is the latest employee to be hired by TUI Nordic. Pepper, named Pepper 2E, will work as a Robot Assistant and be a part of TUI’s new Data Analytics and Machine Learning team. TUI is the first travel company in the world to incorporate robotics in this way.

“Automation, AI and Robotics are important elements of TUI’s future. We already have some of the best specialists in this field and I am excited to see how Pepper 2E will contribute to our team. And most importantly, I hope he sparks curiosity and engagement with all of our TUI Nordic colleagues”, says Alexander Huber, Managing Director of TUI Nordic.

Pepper 2E started August 14th and will primarily be based in TUI’s Stockholm office. The humanoid robot has a detailed job description as well as set “personal” goals he will be evaluated on, just as any regular TUI employee. The main responsibility of the Robot Assistant is to inspire innovation, curiosity and technological pioneering. Furthermore, the Robot Assistant will help visitors as well as colleagues and external customers with everyday questions and problems.

Elke Eller, HR Director of TUI Group and Member of the Board says: "As TUI Group, we are shaping the future of travel in many areas. Employees like Pepper 2E can support our teams. At the same time they give us an impression of what the work of the future might look like. The “hiring” of Pepper 2E stands for curiosity about the future and openness for new technologies. These are important prerequisites for the success of the digital transformation of TUI. Välkommen, Pepper!”

As a true TUI employee, Pepper 2E will go through the usual steps of onboarding. He has a manager to report to and is member of a team that will incorporate him in their day-to-day tasks. He will spend the first few months hovering around the office getting to know the company and his new human colleagues.

About Pepper

  • Pepper is a semi-humanoid robot manufactured by SoftBank Robotics
  • Pepper understands and speaks in numerous languages and can understand human emotions.
  • Pepper's touch screen increases his capacity to interact and enables him to enhance communication by providing visual information.
  • With entirely programmable platforms, Pepper offers manifold usage possibilities to enrich the experience.

About TUI Group

TUI Group is the world’s leading integrated tourism group operating in more than 100 destinations worldwide. The company is headquartered in Germany. The TUI Group’s share is listed in the FTSE 100 index, the leading index of the London Stock Exchange, and in the German open market.

In financial year 2019, TUI Group recorded turnover of around €19bn and an operating result of €893m. The Group employs more than 70,000 people worldwide. TUI offers its 28 million customers, including 21 million customers in European national companies, integrated services from a single source. It covers the entire tourism value chain under one roof. This comprises more than 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson as well as 18 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels and expedition ships to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading European tour operator brands, five airlines with 150 modern medium- and long-haul aircraft and 1,600 travel agencies. Apart from the expansion of its core business with hotels, cruises and destination activities, TUI is increasingly investing in digital platforms. The Group is transforming as a digital company.

Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation, initiated by TUI, promotes the positive effects of tourism, education and training as well as environmental and social standards with projects in 25 countries. It thus contributes to the development of the holiday destinations. TUI Care Foundation, operating around the world, initiates projects creating new opportunities for the next generation.