Palma, 13 April 2018

TUI Destination Services renamed as TUI Destination Experiences

  • New name underscores strategic realignment
  • Digitalisation enables more bespoke offers
  • Portfolio expansion through acquisition of Destination Management from Hotelbeds

TUI Destination Services, which looks after TUI Group’s customers and pools all services such as transfers and excursions in the holiday destinations, has been renamed TUI Destination Experiences. The new name underscores the strategic realignment of the segment. “We are aiming to customise the holiday experience for our guests through the digitalisation of our business and expansion of our product portfolio. This goal is now also reflected in our name”, said David Schelp, Managing Director TUI Destination Experiences.

Alongside Hotels & Resorts and Cruises, TUI Destination Experiences has been defined as one of TUI Group’s three growth pillars. Since Q1 2018, all three business units have been separately carried as the ‘Holiday Experiences’ segment within the earnings reporting. TUI Group sees, in particular, great potential to grow through more personalised offers for customers in the holiday destinations. In fiscal year 2018 alone, the Group expects TUI Destination Experiences to deliver an increase in its result of 15 per cent.

The growth is to be driven by greater digitalisation of the business. As a result, customers will benefit from considerably more personalised offers and be able to contact TUI around the clock during their holidays – via the TUI App, by phone, SMS or Chat function linking them with the TUI Experience Center, or via the website As before, TUI reps in the destinations will also be available to support the guests. As every customer contact is recorded in a uniform IT system, TUI will be able to create even more personalised offers and destination experiences for every customer.

The segment recently also announced the acquisition of Destination Management from Hotelbeds Group. The planned acquisition, which is still subject to anti-trust approval, will further expand the range of offers for customers in the destinations. In future, all services for the around 14 million customers will come from a single source, from transfers via services in the destination all the way to the implementation of excursions, round trips and activities. In addition, they will be personalised and show a consistently high quality level.

TUI Destination Experiences currently employs around 6,500 people in 23 countries and is headquartered in Palma de Mallorca.

About TUI Group

TUI Group is the world’s number one tourism group operating in around 180 destinations worldwide. The company is domiciled in Germany. The TUI Group’s share is listed in the FTSE 100 index, the leading index of the London Stock Exchange, and in the German open market. In financial year 2018, TUI Group recorded turnover of €18.5bn and an operating result of €1.177bn. The Group employs 70,000 people in more than 100 countries. TUI offers its around 27 million customers, including 21 million in the national organisations in Europe, comprehensive services from a single source. It covers the entire tourism value chain under one roof. This comprises around 330 Group-owned hotels and resorts with premium brands such as RIU and Robinson as well as 17 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels to the “Mein Schiff” fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading international tour operator brands, 1,600 travel agencies in Europe and five European leisure airlines with around 150 modern medium- and long-haul aircraft. Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation was founded in 2015 and supports the positive impacts of tourism, learning and education and strengthening of environmental and social standards. It contributes to the development of holiday destinations. Today, the TUI Care Foundation is active in more than 20 countries worldwide and initiates projects creating opportunities for the next generation.