Palma, 13 April 2018

TUI Destination Services renamed as TUI Destination Experiences

  • New name underscores strategic realignment
  • Digitalisation enables more bespoke offers
  • Portfolio expansion through acquisition of Destination Management from Hotelbeds

TUI Destination Services, which looks after TUI Group’s customers and pools all services such as transfers and excursions in the holiday destinations, has been renamed TUI Destination Experiences. The new name underscores the strategic realignment of the segment. “We are aiming to customise the holiday experience for our guests through the digitalisation of our business and expansion of our product portfolio. This goal is now also reflected in our name”, said David Schelp, Managing Director TUI Destination Experiences.

Alongside Hotels & Resorts and Cruises, TUI Destination Experiences has been defined as one of TUI Group’s three growth pillars. Since Q1 2018, all three business units have been separately carried as the ‘Holiday Experiences’ segment within the earnings reporting. TUI Group sees, in particular, great potential to grow through more personalised offers for customers in the holiday destinations. In fiscal year 2018 alone, the Group expects TUI Destination Experiences to deliver an increase in its result of 15 per cent.

The growth is to be driven by greater digitalisation of the business. As a result, customers will benefit from considerably more personalised offers and be able to contact TUI around the clock during their holidays – via the TUI App, by phone, SMS or Chat function linking them with the TUI Experience Center, or via the website As before, TUI reps in the destinations will also be available to support the guests. As every customer contact is recorded in a uniform IT system, TUI will be able to create even more personalised offers and destination experiences for every customer.

The segment recently also announced the acquisition of Destination Management from Hotelbeds Group. The planned acquisition, which is still subject to anti-trust approval, will further expand the range of offers for customers in the destinations. In future, all services for the around 14 million customers will come from a single source, from transfers via services in the destination all the way to the implementation of excursions, round trips and activities. In addition, they will be personalised and show a consistently high quality level.

TUI Destination Experiences currently employs around 6,500 people in 23 countries and is headquartered in Palma de Mallorca.

About TUI Group

The TUI Group is the world's leading tourism group and operates worldwide. The Group is headquartered in Germany. The TUI share is listed on the FTSE 250, the leading index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany.

The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of whom are in the European national companies. The entire tourism value chain is represented under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in England. The Group also includes Europe's leading tour operator brands and online marketing platforms, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. Besides the expansion of its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, education and training and the strengthening of environmental and social standards. It thus supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.