Palma, 13 April 2018

TUI Destination Services renamed as TUI Destination Experiences

  • New name underscores strategic realignment
  • Digitalisation enables more bespoke offers
  • Portfolio expansion through acquisition of Destination Management from Hotelbeds

TUI Destination Services, which looks after TUI Group’s customers and pools all services such as transfers and excursions in the holiday destinations, has been renamed TUI Destination Experiences. The new name underscores the strategic realignment of the segment. “We are aiming to customise the holiday experience for our guests through the digitalisation of our business and expansion of our product portfolio. This goal is now also reflected in our name”, said David Schelp, Managing Director TUI Destination Experiences.

Alongside Hotels & Resorts and Cruises, TUI Destination Experiences has been defined as one of TUI Group’s three growth pillars. Since Q1 2018, all three business units have been separately carried as the ‘Holiday Experiences’ segment within the earnings reporting. TUI Group sees, in particular, great potential to grow through more personalised offers for customers in the holiday destinations. In fiscal year 2018 alone, the Group expects TUI Destination Experiences to deliver an increase in its result of 15 per cent.

The growth is to be driven by greater digitalisation of the business. As a result, customers will benefit from considerably more personalised offers and be able to contact TUI around the clock during their holidays – via the TUI App, by phone, SMS or Chat function linking them with the TUI Experience Center, or via the website As before, TUI reps in the destinations will also be available to support the guests. As every customer contact is recorded in a uniform IT system, TUI will be able to create even more personalised offers and destination experiences for every customer.

The segment recently also announced the acquisition of Destination Management from Hotelbeds Group. The planned acquisition, which is still subject to anti-trust approval, will further expand the range of offers for customers in the destinations. In future, all services for the around 14 million customers will come from a single source, from transfers via services in the destination all the way to the implementation of excursions, round trips and activities. In addition, they will be personalised and show a consistently high quality level.

TUI Destination Experiences currently employs around 6,500 people in 23 countries and is headquartered in Palma de Mallorca.

About TUI Group

TUI Group is the world’s leading integrated tourism group operating in more than 100 destinations worldwide. The company is headquartered in Germany. The TUI Group’s share is listed in the FTSE 250 index and in the German open market.

In financial year 2019, TUI Group recorded turnover of around €19bn and an operating result of €893m. The Group employs more than 70,000 people worldwide. TUI offers its 28 million customers, including 21 million customers in European national companies, integrated services from a single source. It covers the entire tourism value chain under one roof. This comprises more than 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson as well as 18 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels and expedition ships to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading European tour operator brands, five airlines with 150 modern medium- and long-haul aircraft and 1,600 travel agencies. Apart from the expansion of its core business with hotels, cruises and destination activities, TUI is increasingly investing in digital platforms. The Group is transforming as a digital company.

Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation, initiated by TUI, promotes the positive effects of tourism, education and training as well as environmental and social standards with projects in 25 countries. It thus contributes to the development of the holiday destinations. TUI Care Foundation, operating around the world, initiates projects creating new opportunities for the next generation.