TUI Group is redesigning its club holiday portfolio in Turkey for its customers’ ever-changing wishes and needs. To that end, two resorts in TUI Hotels & Resorts’ portfolio will be repositioned under a different brand concept.
TUI Magic Life Belek will reopen as Sun & Fun Premium Hotel in the 2018 Summer season, specifically catering to Russian visitors to the Antalya region, whose number has started to grow again. TUI Magic Life’s portfolio, in turn, will newly include the previous Robinson Club Masmavi, also located on the Turkish Riviera.
“We are delighted to offer TUI Magic Life Masmavi for our German-speaking and international guests from Summer 2018. The generous size of the resort, offering a lot of space for active holidays, is an ideal fit with our all-inclusive club concept,” said Andreas Pospiech, Managing Director TUI Magic Life GmbH. “We are also working flat out to deliver our growth roadmap and are in talks about new TUI Magic Life clubs in additional destination countries.”
Premium club brand Robinson continues to operate four clubs in Turkey and currently focuses on expansion in the long-haul segment. The month of November will see the opening of Robinson Club Khao Lak in Thailand and Robinson Club Noonu in the Maldives. The brand is also planning to build a new club in Crete.