Eight bloggers, five nationalities, one destination: TUI MAGIC LIFE Cala Pada in Ibiza. In the framework of an international blogger trip, selected #TUIgrammers once again set out to discover their smile with TUI. The result: eight happy travel bloggers and an enormous ‘social buzz’ on Facebook, Instagram, Twitter and numerous blogs. A project inspiring people to travel but also ensuring stronger international brand awareness among young target groups.
The idea behind the #TUIgrammers is simple: In the framework of TUI’s oneBrand strategy, all TUI brands will be rebranded to the TUI master brand by the end of the year. In order to also build a stronger awareness of the brand increasingly going international among a young target group, the #TUIgrammers pursue one goal – maximising awareness of the brand and product. And the plan is working: The last few #TUIgrammers trips had already created many contents for various online channels, including YouTube videos, Instagram stories, blogs and tweets – a digital bang for the TUI brand, the destination and the source markets represented through a blogger.