New customers and new products are at the core of TUI Group's growth strategy. With the expansion of its hotel business, TUI will in future also attract new guests from Asia to the Group's popular hotel brands. For the first time, TUI will also open hotels in China. A total of six hotel projects under the TUI BLUE brand are already being planned country in the Far East. The global hotel brand relies on international partnerships with management and franchise agreements.
Diverse holiday opportunities
The spectrum of tourist activities in China ranges from vibrant cities to unique landscapes and cultural heritage. The planned TUI BLUE hotels, which will gradually open over the next three years, reflect this diversity. While some are located in popular urban destinations such as Shanghai or Taicang, there will also be classic beach hotels such as the TUI BLUE Clearwater Bay in Hainan, as well as properties in scenic heartland regions.
Delegation from the Chinese province of Anhui visits the TUI Campus
Against the background of our hotel growth, a delegation from the Chinese province of Anhui visited the new TUI Campus in Hanover this week. In conversation with the Secretary of the CPC Anhui Provincial Committee HAN Jun, the TUI management team got an impression of the region's enormous tourism potential. The future TUI BLUE Fuyang will be the first hotel to open in Anhui in winter 2025/26.
About TUI Group
TUI Group is a leading global tourism group and operates worldwide. The Group is headquartered in Germany. TUI shares are listed on the FTSE 250, an index of the London Stock Exchange, on the regulated market of the Hanover Stock Exchange and on the Open Market segment of the Frankfurt Stock Exchange. The TUI Group offers integrated services from a single source for its 21 million customers.
The entire tourism value chain is covered under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, from the MS Europa and the MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in Great Britain. The Group also includes leading tour operator brands and online marketing platforms across Europe, five airlines with more than 130 modern medium and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.
Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. The TUI Care Foundation, initiated by TUI, focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards with projects in 25 countries. It thus supports holiday destinations in their development.
About TUI Blue
TUI BLUE offers experience-oriented lifestyle travellers a hotel product tailored to their individual needs – for adults, families or holidaymakers interested in local culture and authentic experiences. BLUE Guides provide great hospitality with a personal touch and the BLUE App offers guests lots of activities at their choice. The experiences are tailored for all ages and range from entertainment in a relaxed atmosphere to a holistic fitness and well-being programme as well as a variety of excursions. TUI BLUE hotels stand for food experiences with a local touch, including authentic regional dishes while also catering for all dietary needs or nutrition plans. The hotel brand has more than 90 hotels worldwide and expanding its portfolio with a strong focus on Asia, the Middle East and Africa. TUI BLUE is a global brand of TUI Hotels & Resorts‘ leading leisure hotel portfolio.