30 May 2022

Tourism Recovery Programme by TUI Care Foundation – Rove Egypt

The Tourism Recovery Programme is a training, mentoring and financial support programme launched by the TUI Care Foundation and enpact. It was designed to help 415 travel and tourism businesses in Egypt, Mexico, Kenya, South Africa and Tunisia get through the pandemic and become resilient, sustainable tourism businesses. Over 100 colleagues from the TUI Group have contributed to the programme, either by mentoring the participating businesses or by delivering expert workshops within its training component.

Agrotourism and reconnecting with our roots is becoming more and more popular in tourism.

Rove Egypt is one of the country´s first tour operators to introduce this concept into their business model. We travelled with them to the camomile fields at the Faiyum oasis, where Rove works with locals to provide an agrotourism experience whilst also bringing the benefits of tourism to the farming communities.

Rove Egypt is one of 50 sustainable tourism business in Egypt (and 415 worldwide) that have received financial support, one-to-one mentoring and access to a state-of-the-art online training platform through the Tourism Recovery Programme, implemented by enpact and the TUI Care Foundation.