28 December 2020

TUI SUNEO: First year as TUI Signature Hotel

In 2020, the value-for-money hotels joined TUI Group's focus brands

The concept hotel brand TUI SUNEO has seen major changes in the past months. After a modernisation and rebranding the concept has joined the TUI Signature Hotels. Within TUI Group’s focus brands, TUI SUNEO now represents the value-for-money segment which complements the Group’s hotel portfolio with hotel offers for price-conscious holidaymakers.

The new brand identity translates into the modern interior design of TUI SUNEO of the future. In order to attract to more guests, TUI will also focus on flexible offering with an introduction of multiple board bases, as an expansion of previously All Inclusive only options. Furthermore, a new addition to the portfolio was even welcomed in 2020: Despite the challenges of the current year, TUI SUNEO Supetar was opened on the island of Brač in Croatia.

Further growth planned
There is also news for 2021: TUI SUNEO is planning to expand the portfolio with two new hotels on the Balearic Islands. The TUI SUNEO Green Garden in Menorca and the TUI SUNEO Marinda Garden in Mallorca are to open their doors to guests for the first time next summer.

The TUI SUNEO hotel teams are ready and looking forward to the next holiday season. Until then, let's end the year with impressions of the new TUI SUNEO Supetar in Croatia:


TUI SUNEO’s hallmarks are value-for-money hotels that focus on the core elements of the guest experience, including around-the-world dining and fresh, comfortable rooms in convenient locations, close to the beach and resort’s centre. Newly introduced standard features will include USB chargers in the rooms, Wi-Fi available in the entire hotel and opportunities to expand into families or adults-only properties. These changes will apply to all new hotels joining TUI SUNEO portfolio.