By bringing together the tailor-made offers of TUI Blue, TUI Sensimar and TUI Family Life, TUI BLUE has become the global flagship hotel brand of the TUI Group this year. With great dedication and commitment, the hotel teams were able to offer their guests a relaxed and safe holiday in 2020. We take you on a journey around the globe and wish you happy holidays:
About TUI Blue
TUI Blue offers lifestyle- and experience-oriented holidaymakers a hotel product tailored to their individual needs and preferences, for adults aged 16+, families, holidaymakers interested in local culture and authentic experiences. The hallmarks of the hotels are the Blue Guides, acting as the competent local contacts, the comprehensive Bluef!t fitness and relaxation programme and the modern design. With the Blue App, holidaymakers have access to a digital service assistant available before, during and after the trip to design their individual holiday. The culinary offer at TUI Blue hotels features local cuisine with international influences, providing high-quality food and catering for all dietary needs or nutrition plans. The hotel experience is rounded off by a wide range of daytime and evening experiences. With its global flagship brand TUI Blue, TUI Group is driving growth in the hotel segment further ahead.