“Better Holidays, Better World“ is TUI’s sustainability strategy launched in 2015. It has been initiated by Europe’s largest travel group to advance more sustainable tourism – within the Group, with its partners along the tourism value chain, and on the ground in the travel destinations. The sustainability strategy is also implemented in Africa, where TUI carries out a wide range of different measures. Implementation starts as early as during the hotel planning stage. At ROBINSON Club Agadir, located directly on a sandy beach sprawling over many kilometres, solar panels have been installed on numerous roofs in the resort. Covering a total area of 950 square metres, the panels constitute the largest solar system operated by a hotel in Morocco. The power generated and the energy recovered from the air conditioning system are used to produce hot water and heat the pool landscape. They cover around 70 per cent of the hot water requirements of the hotel rooms. TUI’s hotel brand RIU, including the hotels in the Cape Verde Islands, exclusively offers customers compostable straws, considerably reducing plastic waste.
Moreover, TUI’s own round-trip brand TUI Tours is increasingly placing sustainability into the focus of the customer experience. Travellers taking part in the multi-day tours get to know the country and people in different countries at intensive encounters. They benefit in particular from the efforts undertaken by TUI’s travel reps, who play a particular role in facilitating cultural exchange. Safaris, for instance those offered in South Africa, are conducted by ‘glocal guides’ – global locals, i.e. local travel reps who speak the customers’ language and are able to evaluate their cultural background. All guides complete the training programme of the TUI Tours Academy through e-learning and face-to-face training sessions. The training modules incorporate a number of sustainability elements including animal welfare, human rights, and child protection. The programme promotes understanding of sustainability in tourism and comprises practical measures such as programmes to reduce plastic waste.