Milan, 18 November 2019

Musement named Official Tour and Travel Partner by America’s Cup 36 Challenger of Record organisation

  • TUI subsidiary responsible for travel and activities program
  • America’s Cup World Series begins in Cagliari, Sardinia in April 2020 
  • Prada Cup Challenger Selection Series scheduled for January/February 2021 in New Zealand
  • Online platform further expands portfolio of sporting events

Italian online platform Musement – a subsidiary of TUI Group – has been announced as Official Tour and Travel partner by the Challenger of Record (COR36) organisation for the 36thedition of the America’s Cup – the world’s oldest international sporting competition. COR36 is responsible for running the opening and closing events of the America’s Cup World Series (ACWS) events and the Christmas Race regatta in 2020, as well as the Prada Cup Challenger Selection Series in 2021. 

The first ACWS regatta will take place in Cagliari, Sardinia from April 23 – 26, 2020, with the timing and location of the final event yet to be confirmed. Additionally, the one-off Christmas Race regatta will take place in in Auckland, New Zealand in December 2020, ahead of the key Prada Cup Challenger Selection Series in January and February 2021 to decide which team will face-off against the America’s Cup holder Emirates Team New Zealand during March 2020 in the 36thAmerica’s Cup Match. 

As Official Tour and Travel Partner Musement is responsible for the planning and implementation of tours, travel packages and experience programs for all the COR36-organised regattas.

Dating back to 1851 the America’s Cup is both the oldest international sporting competition and the pinnacle of professional yacht racing. It attracts the world’s best sailors and designers and for the 36th edition four Challenger teams - two from the USA and one each from Great Britain and Italy – will battle it out for the right to take on the Defender Emirates Team New Zealand on the syndicate’s home waters in Auckland in March 2021. 

The Challenger teams and the Defender will compete together for the first time in Cagliari, Sardinia from April 23 – 26, 2020, racing revolutionary 75-foot foiling monohull yachts capable of flying above the water at speeds up to 50 knots (57 miles/hour, 92.6 Km/h). 

Via Musement, sailing enthusiasts will be able to purchase tickets and experiences to follow the COR36 regattas on shore and on the water, as well as additional special tours and activities developed for the event via the TUI subsidiary and other partners. Fans will be able to book via the official website of the America's Cup, as well as on the digital channels of the TUI Group. 

“It was essential for us to have an experienced and reliable partner to help deliver a world class spectator experience for fans attending our America’s Cup World Series events, the Christmas Race, and the Prada Cup, and Musement fits the bill perfectly,” commented Laurent Esquier, CEO of the Challenger of Record 36 organisation.

This latest agreement sees Musement further expand its product portfolio of high-quality sporting events. The Italian company is already partner to more than 40 Sport Events, among which are: the Giro d’italia, Audi R8 Tour, Davis Cup Finals by Rakuten with F.I.T., F1 Abu Dhabi, and the Barcolana – one of the world’s most popular yachts races.

In total, the TUI subsidiary offers more than 150,000 products. The portfolio ranges from wellness offers and adventure experiences to tickets for museum visits, guided city tours and individual sightseeing tours. 

"We are proud to be a partner of such a prestigious sailing event, particularly one so rich in tradition," says Paolo Giulini, VP Offer Development of Musement. "We will also offer visitors to the COR36 America's Cup World Series events an appealing programme outside of the competition itself.”

About TUI Group

The TUI Group is the world's leading tourism group and operates worldwide. The Group is headquartered in Germany. The TUI share is listed on the FTSE 250, the leading index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany.

The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of whom are in the European national companies. The entire tourism value chain is represented under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in England. The Group also includes Europe's leading tour operator brands and online marketing platforms, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. Besides the expansion of its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, education and training and the strengthening of environmental and social standards. It thus supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.