Hanover, 5 September 2019

TUI Group’s flagship hotel brand expands in Asia

  • TUI Blue to debut in Vietnam in spring 2020
  • Joint venture with local partner 
  • New hotel destination for European and Asian guests 

With the TUI Blue Nam Hoi An hotel, TUI Group’s flagship hotel brand will make its debut in Vietnam in March 2020. By expanding in Asia, TUI Group drives the growth roadmap for TUI Blue further ahead. The brand is set to become the world’s largest leisure hotel brand and increase its portfolio to more than 100 hotels by 2020. 

TUI Group’s existing portfolio of own hotels in Asia includes three Robinson Clubs in the Maldives and in Thailand and three Riu hotels in Sri Lanka and the Maldives. In addition, TUI operates three concept hotels in the region. TUI Blue Nam Hoi An is the first hotel of the world’s leading tourism group in Vietnam. The resort, to be converted and extended in the style of the flagship brand, will expand TUI Group’s portfolio of long-haul destinations for European holidaymakers. The hotel also targets the growing number of guests from Asia. 

“We see great potential for TUI Blue in Asia and have already started to pursue further growth plans. South East Asian destinations enable us to operate our hotels all year round, reducing our seasonal swing, and to tap into new target groups,” said Sebastian Ebel, TUI Group Executive Board member is charge of Hotels & Resorts. “We also work with local partners”, said Thomas Pietzka, Managing Director TUI Hotels & Resorts. “We are investing in our first hotel in Vietnam in cooperation with our new joint venture partner TMG, a company with many years of experience in the tourism and hospitality sector in Asia. They ideally complement the expertise held by TUI Blue, which will be in charge operating the new hotel.”

The TUI Blue Nam Hoi An hotel features 318 rooms and is situated in a beachfront location on the fine sandy Tam Tien beach on the Central Vietnamese coast. Holidaymakers can combine their stay with a visit to the coastal town Hoi An. Its well-preserved old town with numerous canals and diverse architecture is a UNESCO World Cultural Heritage site. “Vietnam is a perfect hotel location for travellers interested in culture”, said Artur Gerber, Managing Director TUI Blue. “The country offers ideal conditions for guests wishing to combine their stay with authentic experiences in the region. From 2020, we will label corresponding hotel offerings as “TUI Blue For All“.

TUI Care Foundation also runs projects in Vietnam. In cooperation with Plan International, it launched a new initiative in Hue in 2018. The TUI Academy offers vocational training for 350 disadvantaged young women and men, including 180 tourism-related training places. The training programme also includes work in a training restaurant – a social enterprise offering young people the opportunity to gain practical experience for a career in the hospitality sector. The Foundation also runs additional measures to promote local communities, including programmes to strengthen the economic security of families and raise awareness for the protection of disadvantaged children, young people and their families.

About TUI Group

The TUI Group is the world's leading tourism group and operates worldwide. The Group is headquartered in Germany. The TUI share is listed on the FTSE 250, the leading index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany.

The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of whom are in the European national companies. The entire tourism value chain is represented under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in England. The Group also includes Europe's leading tour operator brands and online marketing platforms, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. Besides the expansion of its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, education and training and the strengthening of environmental and social standards. It thus supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

About TMG

Founded in 1994 and headquartered in Hanoi, Vietnam, TMG is one of Asia’s leading integrated travel and hospitality groups. The Group has grown from a boutique adventure tour operator into the largest privately-owned travel and hospitality group in Vietnam, with four main business lines: Hospitality (owning and operating Victoria Hotels & Resorts, ÊMM Hotels & Resorts, Emeraude Cruises, L’Azalée Cruises, and the Spice Viet Restaurant chain), Online Travel Agency (iVIVU.com), Destination Management (providing tour services under brand PEAK Vietnam) and Aviation (Hai Au Aviation). Annually, the Group hosts over 200,000 hotel guests in its own hotels, handles over one million transactions on the iVIVU platform and brings over 600,000 tourists to Southeast Asia.