Pizzo / Hanover, 1 July 2019

New club in Bella Italia: TUI Group’s TUI Magic Life brand makes debut in Italy

  • TUI Magic Life adds three new clubs to its portfolio, now totalling 16 resorts
  • Number of TUI hotels in Italy grows to 13

Under the motto “Heartbeat Calabria“, the official opening of TUI Magic Life’s first club in Italy was celebrated last weekend. In 2019, club holidays remain in vogue among TUI customers. Only a few weeks ago, two other TUI Magic Life clubs opened in Tunisia and Turkey. With its third new club, TUI Group’s all-inclusive club brand is expanding its portfolio from 13 to a total of 16 clubs in six countries. The number of TUI hotels in Italy has thus grown to 13 hotels.

“2019 is a banner year for TUI Group in terms of hotel openings. Through the expansion of the number of our own hotel brands and concepts, we are enhancing the visibility of our Group's high-margin segment and further strengthening our position as the world's leading holiday hotelier“, said Sebastian Ebel, TUI Group Executive Board member in charge of Hotels & Resorts. TUI Magic Life Managing Director Andreas Pospiech said at the opening ceremony: “Today, we are not only celebrating the debut of our club brand in Italy, but also the delivery of a milestone on our growth roadmap. Within a few days, our colleagues have launched as many as three new TUI Magic Life clubs in different countries. We are very well positioned and ready for further growth with our comprehensive all-inclusive portfolio.”

Over the past few months, the existing resort located at the “tip of Italy’s boot” had been comprehensively upgraded and redesigned in the club brand’s hallmark style. After the club had already welcomed its first guests in May, it was now officially launched at an opening ceremony including a symbolic “baptism of fire” with invited guests from the tourism sector, local politicians, international distribution partners and press representatives as well as around 1,000 club guests.

The participants also received further information regarding the new club and insights into its sports and entertainment programme at a number of training and experience days. Mountain bike expert and former world champion Hannes Herrmann as well as professional volleyball trainers from the Beach Academy shared tips and tricks relating to their type of sport with the guests. At the interactive Social Media Party, the African Fusion Show and the beach performance of star DJ Klingande, TUI Magic Life demonstrated the diversity of its entertainment programme.

TUI Group is continually expanding the portfolios of its own hotel brands. In Summer 2019 alone, the world’s leading tourism group is opening more than 20 new hotels in eleven countries in Europe, Africa and Asia. Its all-inclusive club brand will also continue to grow. By Winter 2021/22, a new TUI Magic Life club will be built in Cape Verde. The brand will make its debut in the West African island state with the launch of its first club in the island of Boa Vista.

About TUI Group

TUI Group is the world’s leading integrated tourism group operating in more than 100 destinations worldwide. The company is headquartered in Germany. The TUI Group’s share is listed in the FTSE 250 index and in the German open market.

In financial year 2019, TUI Group recorded turnover of around €19bn and an operating result of €893m. The Group employs more than 70,000 people worldwide. TUI offers its 28 million customers, including 21 million customers in European national companies, integrated services from a single source. It covers the entire tourism value chain under one roof. This comprises more than 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson as well as 18 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels and expedition ships to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading European tour operator brands, five airlines with 150 modern medium- and long-haul aircraft and 1,600 travel agencies. Apart from the expansion of its core business with hotels, cruises and destination activities, TUI is increasingly investing in digital platforms. The Group is transforming as a digital company.

Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation, initiated by TUI, promotes the positive effects of tourism, education and training as well as environmental and social standards with projects in 25 countries. It thus contributes to the development of the holiday destinations. TUI Care Foundation, operating around the world, initiates projects creating new opportunities for the next generation.