Pizzo / Hanover, 1 July 2019

New club in Bella Italia: TUI Group’s TUI Magic Life brand makes debut in Italy

  • TUI Magic Life adds three new clubs to its portfolio, now totalling 16 resorts
  • Number of TUI hotels in Italy grows to 13

Under the motto “Heartbeat Calabria“, the official opening of TUI Magic Life’s first club in Italy was celebrated last weekend. In 2019, club holidays remain in vogue among TUI customers. Only a few weeks ago, two other TUI Magic Life clubs opened in Tunisia and Turkey. With its third new club, TUI Group’s all-inclusive club brand is expanding its portfolio from 13 to a total of 16 clubs in six countries. The number of TUI hotels in Italy has thus grown to 13 hotels.

“2019 is a banner year for TUI Group in terms of hotel openings. Through the expansion of the number of our own hotel brands and concepts, we are enhancing the visibility of our Group's high-margin segment and further strengthening our position as the world's leading holiday hotelier“, said Sebastian Ebel, TUI Group Executive Board member in charge of Hotels & Resorts. TUI Magic Life Managing Director Andreas Pospiech said at the opening ceremony: “Today, we are not only celebrating the debut of our club brand in Italy, but also the delivery of a milestone on our growth roadmap. Within a few days, our colleagues have launched as many as three new TUI Magic Life clubs in different countries. We are very well positioned and ready for further growth with our comprehensive all-inclusive portfolio.”

Over the past few months, the existing resort located at the “tip of Italy’s boot” had been comprehensively upgraded and redesigned in the club brand’s hallmark style. After the club had already welcomed its first guests in May, it was now officially launched at an opening ceremony including a symbolic “baptism of fire” with invited guests from the tourism sector, local politicians, international distribution partners and press representatives as well as around 1,000 club guests.

The participants also received further information regarding the new club and insights into its sports and entertainment programme at a number of training and experience days. Mountain bike expert and former world champion Hannes Herrmann as well as professional volleyball trainers from the Beach Academy shared tips and tricks relating to their type of sport with the guests. At the interactive Social Media Party, the African Fusion Show and the beach performance of star DJ Klingande, TUI Magic Life demonstrated the diversity of its entertainment programme.

TUI Group is continually expanding the portfolios of its own hotel brands. In Summer 2019 alone, the world’s leading tourism group is opening more than 20 new hotels in eleven countries in Europe, Africa and Asia. Its all-inclusive club brand will also continue to grow. By Winter 2021/22, a new TUI Magic Life club will be built in Cape Verde. The brand will make its debut in the West African island state with the launch of its first club in the island of Boa Vista.

About TUI Group

The TUI Group is the world's leading tourism group and operates worldwide. The Group is headquartered in Germany. The TUI share is listed on the FTSE 250, the leading index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany.

The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of whom are in the European national companies. The entire tourism value chain is represented under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in England. The Group also includes Europe's leading tour operator brands and online marketing platforms, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. Besides the expansion of its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, education and training and the strengthening of environmental and social standards. It thus supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.