TUI Blue bolsters presence in Egypt and continues hotel expansion across Europe
Eight new hotels signed across four destinations, further strengthening TUI Hotels & Resorts' expansion strategy
New TUI Blue hotels in Egypt, Bulgaria, Croatia and Portugal broaden the brand's presence in key leisure destinations
Accommodation & Experiences: Watch a solar eclipse, go desert quad biking, or taste the best local wines with TUI Musement
TUI Blue has signed eight new hotels across four destinations, reinforcing TUI Hotels & Resorts’ commitment to strategic growth and increasing the presence in key leisure markets.
"The signing of these new hotels represents another important step in the growth of TUI Blue and our wider hotel portfolio," says Louise Bates, Managing Director TUI Blue. "Guests increasingly seek hotels that offer more than just accommodation. They want meaningful stays that reflect their personal interests, connect them with the destination and create lasting memories. With each new hotel, we continue to strengthen our ability to offer distinctive accommodation in inspiring destinations while further growing the global footprint of the TUI Blue brand.“
The latest additions include five TUI Blue hotels signed in partnership with JAZ, TUI Group's joint venture partner in Egypt, marking a significant milestone in the companies' collaboration and underlining their shared ambition to deliver high-quality hospitality in sought-after holiday destinations.
- TUI Blue Vistamar and TUI Blue Makadi Oasis in Hurghada, are scheduled to welcome guests from summer 2027
- TUI Blue Palace Sharm in Sharm El Sheik and a new-build hotel in Hurghada are expected to join the portfolio in summer 2028. A further new-build in Marsa Alam is set to follow in summer 2029.
The properties opening in summer 2027 will be of particular interest to guests seeking a prime place to watch the solar eclipse due to take place in August. Through TUI Musement, customers can book a dedicated eclipse excursion alongside more than 100 other experiences across Hurghada, Luxor and Marsa Alam, including more differentiated options, such as full day visits to the Grand Egyptian Museum (GEM) and Giza Pyramids in Cairo, a guided tour of ancient Luxor, and a desert quad biking & barbecue adventure.
Complementing the new TUI Blue hotels for a more comprehensive travel offering, TUI Musement provides a diverse range of standout experiences in Varna, Brač and Madeira to help customers get to the heart of each destination. From exploring national parks and enjoying wine tastings in Brač, to off-road adventures and visits to ancient landmarks in Varna, or sunset hikes along Madeira's dramatic coastline, there is something for everyone.
The newly signed hotels build on TUI Hotels & Resorts' existing growth pipeline. TUI Blue has already announced additional openings in Italy, where TUI Blue Conchiglia in Calabria, TUI Blue Pardu in Sardinia and TUI Blue Aura Maris near Venice are all set to welcome guests in summer 2027. Growth also continues across TUI Hotels & Resorts' other differentiated brands. Planned openings in 2027 include Robinson Boa Vista in Cape Verde, as well as further TUI Suneo hotels, among them new properties in Bulgaria and Türkiye.
About TUI Group
The TUI Group is a leading global tourism group. It offers its more than 34.7 million customers integrated services from a single source and covers the entire tourism value chain under one roof. The Group owns more than 460 hotels and resorts with premium brands such as RIU, TUI Blue, and Robinson, as well as 19 cruise ships, ranging from the luxury class MS Europa and MS Europa 2 and the HANSEATIC class expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in the UK. The group also includes leading European tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with 125 modern medium- and long-haul aircraft, and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises through successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms and transforming itself into a global tourism platform company. The group is headquartered in Germany. TUI shares are listed on the Prime Standard segment of the Frankfurt Stock Exchange and are included in the MDAX. They are also traded on the regulated market of the Hanover Stock Exchange.
Global responsibility for sustainable economic, environmental, and social action is at the heart of our corporate culture. The TUI Care Foundation, initiated by TUI, focuses on the positive effects of tourism, education and training, and the strengthening of environmental and social standards with projects in 30 countries. In this way, it supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
About TUI Blue
TUI BLUE offers experience-oriented lifestyle travellers a hotel product tailored to their individual needs – for adults, families or holidaymakers interested in local culture and authentic experiences. BLUE Guides provide great hospitality with a personal touch and the BLUE App offers guests lots of activities at their choice. The experiences are tailored for all ages and range from entertainment in a relaxed atmosphere to a holistic fitness and well-being programme as well as a variety of excursions. TUI BLUE hotels stand for food experiences with a local touch, including authentic regional dishes while also catering for all dietary needs or nutrition plans. The hotel brand has more than 90 hotels worldwide and expanding its portfolio with a strong focus on Asia, the Middle East and Africa. TUI BLUE is a global brand of TUI Hotels & Resorts‘ leading leisure hotel portfolio.
