More Than a Workplace: Ayla's 20-Year Journey and 10 Years of TUI BLUE
For more than 20 years, Ayla has been welcoming guests, supporting colleagues and helping shape the experience that keeps visitors returning year after year. As Front Office Manager at TUI BLUE Palm Garden, she has witnessed the hotel's transformation firsthand, from changing guest expectations and new technologies to the introduction of TUI BLUE a decade ago.
When TUI BLUE arrived, Ayla immediately sensed that the brand would bring a new dimension to the guest experience. Looking back, she describes it as the beginning of a more modern, innovative approach to hospitality, one that put even greater emphasis on understanding individual guest needs.
Creating memories through personal connections
Of all the changes she has experienced with the introduction of TUI BLUE, the stronger focus on personalisation stands out the most. Rather than simply ensuring operations run smoothly, Ayla and her team continuously look for ways to create meaningful moments for guests. Whether it is remembering a preferred room location, a favourite table, or a special request from a past stay, these details help transform a holiday into a personal experience.
This approach is particularly rewarding when welcoming returning guests, many of whom have been visiting the hotel for 15 or even 20 years. Seeing their surprise and appreciation when familiar details are remembered reinforces the strong relationships built over the years and highlights the mutual loyalty between guests and the team.
The role of Front Office Manager has evolved significantly during this time. While guest satisfaction remains at the heart of everything she does, her focus today is equally on supporting and developing her team. Working with colleagues from different generations has become one of the most enriching parts of her job, especially working with Gen Z.
Technology has also reshaped daily operations. From digital tools to artificial intelligence, new solutions have helped streamline administrative tasks and give teams more time to focus on what matters most: genuine human interaction. Ayla views AI as a helpful addition that supports employees rather than replacing the personal touch that defines hospitality.
Like many hotel professionals, she also faced one of the industry's greatest challenges during the COVID-19 pandemic. The period demanded adaptability, resilience, and trust from both guests and employees. Looking back, the sight of welcoming guests while wearing masks, gloves, and face shields feels almost surreal. Yet the experience reinforced the importance of simple human connections that are often taken for granted.
Reflecting on 10 years of TUI BLUE, Ayla associates the brand with growth, pride, and a strong emotional connection. She is particularly proud of the hotel's ability to consistently create memorable experiences while supporting the development of colleagues and future leaders.
For her, the anniversary is about much more than celebrating a brand milestone. It is also a chance to reflect on a personal journey spanning more than two decades, a journey defined by continuous learning, meaningful relationships, and countless guest memories.
