RIU – Quality and tradition

The hotel remains at the heart of our customers’ holiday experience. Holidaymakers perceive the hotel as the most relevant element determining their satisfaction with their overall holiday experience. In the framework of its growth roadmap, TUI therefore relies on four core brands and three international hotel concepts to meet the different needs and preferences of its customers. TUI’s hotel brands reflect trends and offer unique holiday experiences that best meet the expectations of every type of holidaymaker. This ensures guest satisfaction and above-average margins driving TUI’s hotel growth further ahead.

RIU, the probably best-known brand, has around 100 hotels in 19 countries worldwide, most of which are in the quality category. RIU’s portfolio focuses strongly on Europe and the Caribbean but also includes the first hotels in Asia. RIU stands for proven quality and excellent service.

All hotels are in good locations and feature beautifully manicured gardens and varied, high-quality cuisine. Around the world, RIU’s philosophy for families, couples and singles is service from the heart. Over 70 per cent of RIU’s hotels are all-inclusive options – not just in terms of food. They also offer excellent sports and leisure facilities for their guests, from tennis or beach volleyball all the way to water sports. RIU has expanded its portfolio with its own line of city hotels called RIU Plaza for some time, e.g. in New York, Berlin, Dublin, and soon in Madrid.

The RIU hotel group was founded in Mallorca in 1953 as a family-run business. TUI acquired a stake in 1976. Our long-standing partnership also forms the basis for future growth – always aiming to deliver full customer satisfaction.