One example of this is the digital front office that TUI BLUE uses. The TUI BLUE model provides a seamless IT infrastructure and tools for hotel staff to make hotel operations even more efficient. The so-called digital hotel platform is a smart technology that enables a seamless digital customer experience.
"The digital front office is a key player in our hotel platform. To improve our operations, TUI BLUE uses the Alice platform, trusted by industry leaders and leading hotel chains," explains Michael Cares, Group IT Director TUI Hotels & Resorts. The digital front office simplifies collaboration between departments and different hotel areas in order to process guest’s wishes faster and more efficiently.
All guest inquiries or requests, maintenance tasks or the coordination of housekeeping are bundled and distributed via an all-in-one platform. This also includes, for example, service requests, table reservations or the booking of a preferred room – regardless of whether the request was made via the BLUE app, the website or with a hotel employee. TUI BLUE Bahari Zanzibar was the first hotel to implement the platform. "The reporting of all issues specially with regards to maintenance have significantly become much faster than it used to be manually or by e-mail," says General Manager Reda Sweed. The dashboard enables hotel managers to gain insights for their daily work and to make processes more efficient in order to have more time and resources for guests. The technology is already in use at more than half of the TUI BLUE hotels, and a further rollout is planned successively, including also other hotel brands of the Group such as TUI MAGIC LIFE and ROBINSON.