Palma, 11 April 2022

RIU opens first hotel in Senegal

The West African country offers potential for further hotel growth.

The corporate brand RIU has opened the brand's first hotel in Senegal. RIU is thus supporting TUI Group's growth course and strengthening the group's hotel business on the African continent.

The new five-star hotel in Senegal is the Spanish hotel chain's first property in Western Africa. The Riu Baobab is also the first family-friendly five-star hotel with all-inclusive service on Pointe Sarène beach, 48 kilometers from Dakar-Blaise Diagne airport. The 502 double and family rooms and 20 swim-up suites with are spread over a main building with four floors and two annexes.

This new addition joins RIU’s six hotels in Morocco, two in Tanzania and six in Cape Verde to take the chain’s total number of establishments in Africa to 15.

Senegal offers potential for further hotel projects. The vacation destination in western Africa is also one of the potential growth regions for the global hotel brand TUI BLUE, which has just announced an expansion to over 300 hotels worldwide.

About RIU Hotels & Resorts

The international RIU chain was founded in Mallorca by the Riu family in 1953 as a small holiday firm and is still owned by the family's third generation. The company specialises in holiday resorts and over 78% of its establishments offer its acclaimed All Inclusive by RIU service. With the inauguration of its first city hotel in 2010, RIU is expanding its range of products with its own line of city hotels called Riu Plaza. RIU Hotels & Resorts now has 97 hotels in 21 countries. In 2023, the chain welcomed 6,4 million guests and provided jobs for a total of 35,808  employees. RIU is currently the world's 36th ranked chain, one of the Caribbean's most popular, the largest in Spain in terms of revenue and the fourth largest in number of rooms.