4 November 2020

Social media update: 300,000 followers and LinkedIn stories

Last Friday, the global TUI LinkedIn page reached the 300,000-follower threshold. This is 3x increase within 1.5 years. “We entertain our followers with varied and informative content – from colleagues for colleagues. Behind-the-scenes insights are an important part of this, especially in times of home office and travel restrictions,” says Stefan Siemon, Senior Manager Digital Communications & Social Media at TUI Group. “We are sourcing many parts of the content through our corporate influencers. This is what we call those colleagues who are actively sharing business content on their private networks after attending the LinkedIn Masterclass. They are also part of the LinkedIn community in Microsoft Teams. This summer we have already successfully completed the second round of the Masterclasses. In times of Corona completely digital and interactive of course.”

With over 700 million users worldwide, LinkedIn is TUI’s largest social media platform. The network has recently released a new feature: LinkedIn Stories. Similar to Instagram and Snapchat, users can upload photos or short video clips and add stickers and headlines. The main difference: Stories are only visible for 24 hours. In contrast to usual postings, they are made to provide insights and share your daily routine.