In which business areas does TUI Group operate?
TUI Group is the world's leading tourism group - an integrated business that operates in all stages of the customer's holiday journey.
TUI delivers the full customer experience from inspiration and booking through the travel journey to the experience in the destination. TUI fulfils this through its own hotel and cruise brands, third party committed and non-committed accommodation as well as destination services, such as transfers and excursions. Hence, TUI sets themselves apart from component only players as we are able to enhance the customer experience throughout the holiday.
The integrated model allows to leverage the distribution power of source markets and to optimise customer volumes for own assets. At the same time, offering differentiated and controlled products, TUI drives demand in source markets and create entry barriers. Thus, TUI maximises yields while minimising risk with the integrated approach.