TUI Musement named as Jet2 Tours & Activities Partner
Jet2 to offer customers thousands of in-destination experiences
TUI Musement platform is powering a new Jet2 ‘Experiences’ website dedicated to tours and activities
Curated range of excursions, activities and attraction tickets in all beach and city destinations now available to Jet2 customers
TUI Musement, the Tours & Activities business of TUI Group, is the Tours & Activities partner for Jet2, a leading UK leisure travel group.
Jet2 is partnering with TUI Musement to offer an extensive selection of excursions, activities and attraction tickets for customers travelling on a Jet2holidays package holiday or Jet2.com flight. The partnership means that all Jet2 customers across more than 75 destinations will be able to choose from a diverse portfolio of thousands of things to do, ranging from water park visits and boat trips, to sightseeing tours and off-road 4x4 adventures.
The TUI Musement platform is powering a new Jet2 ‘Experiences’ website dedicated to tours and activities, enabling customers to easily search and book an experience online or via the Jet2 mobile app. Once the rollout of the platform has been completed, both airline and holiday customers will be able to browse and book experiences from the moment a flight or package is purchased, up until and including their time in destination.
The curated range of excursions, activities and attraction tickets has been designed with customer experience as the priority for Jet2 and TUI Musement. They all meet stringent requirements related to product quality and operational excellence, form a comprehensive inventory covering all beach and city destinations, have proven Health & Safety standards, and are available via a seamless online experience for customers.
The new offering will be rolled out during 2026, initially available to customers that have a direct booking with Jet2.com and Jet2holidays (including Jet2Villas and Jet2CityBreaks), with customers booking via an independent travel agent able to access it later.
About TUI Musement
TUI Musement is a global Tours & Activities business that combines a highly curated product portfolio, scalable digital platforms and in-destination service by local teams, to source, develop, distribute and deliver products in three categories:
- Experiences: Excursions, activities & attraction tickets
- Transfers: Between airports, hotels and ports
- Tours: Multi-day itineraries encompassing hotels, experiences, guides and transportation
Available in all major beach and city destinations, products are sourced from leading travel businesses or developed in-house by TUI teams, including the TUI Collection, the flagship experiences portfolio of TUI Group.
Products are distributed to customers, including the +34,7 million TUI customers, through TUI websites and apps – such as the Tours & Activities dedicated TUI Musement app, as well as in-destination local teams and B2B partners, including some of the world's leading OTAs, tour operators, airlines, hotels, travel agencies and cruise lines. TUI Musement is one of the major growth areas of the TUI Group and employs approximately 7,000 people worldwide.
About TUI Group
The TUI Group is a leading global tourism group. The group is headquartered in Germany. TUI shares are listed on the MDAX index of the Frankfurt Stock Exchange and on the regulated market of the Lower Saxony Stock Exchange in Hanover. The TUI Group offers its more than 34.7 million customers integrated services from a single source and covers the entire tourism value chain under one roof. The Group owns more than 460 hotels and resorts with premium brands such as RIU, TUI Blue, and Robinson, as well as 18 cruise ships, ranging from the luxury class MS Europa and MS Europa 2 and the HANSEATIC class expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in the UK. The group also includes leading European tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with 125 modern medium- and long-haul aircraft, and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises through successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental, and social action is at the heart of our corporate culture. The TUI Care Foundation, initiated by TUI, focuses on the positive effects of tourism, education and training, and the strengthening of environmental and social standards with projects in 30 countries. In this way, it supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
About Jet2
Jet2 plc is a UK leisure travel group, comprising Jet2holidays, the UK's leading provider of ATOL-protected package holidays to leisure destinations across the Mediterranean, Canary Islands, North Africa, and European leisure cities, and Jet2.com, an award-winning airline specialising in scheduled holiday flights.
Jet2holidays is the UK's largest tour operator, offering great-value, ABTA and ATOL-protected package holidays with a huge choice of hotels, return flights, 22kg baggage allowance, and transfers included for a low £60pp deposit.
Jet2.com is the UK's third-largest airline, operating from 14 UK airport bases to more than 75 sun, city, and ski destinations across Europe and beyond.
Jet2 plc's long-term strategy is to be the UK's leading and best leisure travel business, a position reinforced by numerous accolades including Which? Recommended Provider status for both the airline and tour operator.
