TUI continues to expand in Asia with first hotel opening in Cambodia
Grand opening of TUI Blue Sihanoukville
Debut of the TUI Suneo brand in China
Signing of three new projects in the region
Five further hotels in Asia scheduled to open in FY 2025
TUI, one of the world’s leading tourism groups, is continuously expanding its leisure hotel footprint in Asia. This week, TUI Hotels & Resorts announces the opening of its first hotel in Cambodia and the launch of the TUI Suneo brand in China.
TUI Blue Sihanoukville marks the brand's first venture into Cambodia. Located along the coastline of the Gulf of Thailand, this new premium hotel invites lifestyle travellers to discover Cambodia's rapidly developing destination. The new hotel in Sihanoukville is located in the heart of the bustling city and near the beach. TUI Blue Sihanoukville features 189 spacious rooms and suites with innovative design, a fully-equipped gym and an outdoor swimming pool.
The group's first TUI Suneo hotel in China, TUI Suneo Shenzhen Manwan, is nestled in the Dapeng Bay New District of Shenzhen. The retreat offers guests a perfect blend of modern comfort and natural beauty in one of China’s most vibrant cities. The hotel features 215 exquisitely designed rooms and suites as well as spacious outdoor facilities.
“With our expansion in Asia we continue to grow our global presence”, says Peter Krueger, TUI Group’s Chief Strategy Officer & CEO Holiday Experiences. “Our strong leisure hotel brands are not only attracting new partners to our management and franchise agreements, but also offering appealing holiday experiences for new guests from the region.”
With the signing of three new projects this week, TUI Hotels & Resorts has 26 additional Asian hotels in the pipeline that will open in the coming years. The resorts will be developed in various appealing destinations for leisure travellers such as Cambodia, China, Indonesia, Maldives, Philippines, Thailand and Vietnam.
“Adding a new destination and launching an additional brand in Asia is an important milestone for us”, says Artur Gerber, Managing Director TUI Hotels & Resorts. “Our expertise in the leisure hotel industry offers great added value not only to guests from Europe but also from Asia. Together with our local partners, we will create a welcoming atmosphere and unique holiday experiences.”
The portfolio of TUI Hotels & Resorts today comprises 22 resorts in Asia. In addition to the current openings, three hotels have already been added to the portfolio this financial year: TUI Blue Maduzi Bangkok, TUI Blue Berawa in Bali and TUI Blue Guilian Watermark Promenade in China. Three more hotels in the trending holiday destination Vietnam as well as one each in China and Cambodia will follow by the end of September 2025.
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About TUI Blue
TUI BLUE offers experience-oriented lifestyle travellers a hotel product tailored to their individual needs – for adults, families or holidaymakers interested in local culture and authentic experiences. BLUE Guides provide great hospitality with a personal touch and the BLUE App offers guests lots of activities at their choice. The experiences are tailored for all ages and range from entertainment in a relaxed atmosphere to a holistic fitness and well-being programme as well as a variety of excursions. TUI BLUE hotels stand for food experiences with a local touch, including authentic regional dishes while also catering for all dietary needs or nutrition plans. The hotel brand has more than 90 hotels worldwide and expanding its portfolio with a strong focus on Asia, the Middle East and Africa. TUI BLUE is a global brand of TUI Hotels & Resorts‘ leading leisure hotel portfolio.
About TUI SUNEO
TUI SUNEO offers welcoming, comfortable accommodations in sought-after destinations, providing excellent value for travellers seeking quality experiences. The brand currently has more than 30 hotels in Europe, North Africa and Thailand. TUI SUNEO belongs to TUI Hotels & Resorts‘ leading leisure hotel portfolio with more than 400 hotels worldwide.
About TUI Group
The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its over 20 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 18 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
