The Banksy Effect: TUI Musement Reveals 10 Most Popular European Cities for Street Art Lovers
The artist «strikes» again: a new an unseen work of art sparks global interest
Analysis: Study based on Instagram posts
Themed experiences: Urban art tours are on the rise and offer a unique way to discover a destination
With the rise of street art, streets, squares, and walls have transformed into open-air galleries. The latest creation by Banksy is just another example of how this form of artistic expression has taken over urban landscapes.
*Methodology: The ranking was based on European cities with more than 380,000 inhabitants. The number of posts for the two most popular street art-related hashtags for each city were added up: #streetartX and #Xstreetart. For example, for Madrid, the hashtags #streetartmadrid and #madridstreetart were analysed. Both the original city name, and its English translation, were included, selecting the most popular option. The analysis was conducted in May 2025.
Ranking – Number of Instagram Posts:
Paris: over 1,888,000
London: over 1,182,000
Berlin: over 633,000
Barcelona: over 430,000
Lyon: over 188,000
Hamburg: over 184,400
Bristol: over 165,600
Rome: over 163,800
Lisbon: over 154,200
Madrid: over 147,000
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TUI Musement is a global Tours & Activities business that combines a highly curated product portfolio, scalable digital platforms and in-destination service by local teams, to source, develop, distribute and deliver products in three categories:
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About TUI Group
The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover.
TUI Group offers its 20 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 18 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.
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