Africa in focus: TUI Group strengthens hotel clusters across the continent to meet growing holiday demand
New hotels openings in Tunisia, Egypt, The Gambia and Tanzania
Luxury brand The Mora launches hotel in the Sahara
TUI Hotels & Resorts’ portfolio grows to 106 hotels in the region
Africa is increasingly in the spotlight as one of the world’s emerging destinations for holidaymakers. With its diverse cultures, natural wonders, and growing appeal among international travellers, the continent is becoming a focus for global tourism. Reflecting this trend, TUI Group continues its strategic expansion across Africa with the addition of seven new hotels to its regional clusters. In North Africa, four resorts joined the portfolio in November, reinforcing TUI’s commitment to offering diversified experiences across the continent. The first TUI Blue hotel in The Gambia has also opened its doors, strengthening the group’s presence in West Africa. Looking ahead, two additional hotels are set to open in Zanzibar by early 2026.
“With the expansion of our hotel clusters in North, West, and East Africa, we are continuing to deliver differentiated holiday experiences in promising growth destinations. These new openings allow us to reach new customer segments from emerging source markets, while delivering the high-quality, authentic holiday experiences that define the TUI brand. We remain committed to sustainable development that benefit local communities and enrich our guests’ stays across the continent”, says Peter Krueger, member of the TUI Group Executive Board and CEO Holiday Experiences.
The new resort is situated in western Tunisia, on the edge of the Sahara in Tozeur, a region renowned for its lush palm groves and unique architecture. The Mora Sahara Tozeur offers 93 rooms and villas with desert views. Besides its multiple dining venues, including three restaurants with international and local cuisine, as well as an outdoor dining experience à la carte, the hotel also has a fitness centre, a multipurpose court and a spa. The Mora Sahara Tozeur welcomes guests of all ages, offering both serene adult escapes and memorable family adventures.
TUI Magic Life Redsina Sharm el Sheikh has been recently modernised and is located on the Sinai Peninsula in Egypt in Sharm el Sheikh, a destination known for its white beaches and crystal-clear waters. The hotel is situated directly on the beach and welcomes its guests in 521 rooms. TUI Magic Life Redsina Sharm el Sheikh offers swim-up pools, a water park and a diving school right by the house reef. The club caters to families, couples and solo travellers. TUI’s joint venture partner JAZ Hotel Group added two new resorts to its portfolio in November. JAZ Royal Palmariva is nestled in a prime beachfront location in Makadi Bay, offering 505 stylish rooms and bungalows with attentive personalized service. Whether visiting as a couple, with family, or solo, JAZ Royal Palmariva promises an effortless escape at the Red Sea. The second new addition is JAZ Palmariva Beach on the shores of Madinat Makadi, featuring 339 rooms, refined dining experiences, and a vibrant promenade just moments away.
Since 1 November 2025, TUI Blue Tamala welcomes its guests as a stylish adults-only hotel on the coast of Serrekunda, The Gambia. Located directly on a private stretch of beach, the resort offers 140 elegantly designed rooms, including swim-up options, and an all-inclusive concept tailored for relaxation and indulgence. The hotel features a vibrant mix of daily live entertainment, a beach bar, a relaxing spa, and the signature BLUEf!t program with a wide range of sports activities and a modern fitness studio. The hotel is equipped with solar panels used for warm water.
TUI's growing hotel cluster in Zanzibar will be further strengthened in the coming months. Opening on December 15th, 2025, JAZ Amaluna is an adults-only resort located along the serene shores of Uroa Beach, Zanzibar. This 5-star resort features 211 rooms, including suites and swim-up rooms, each offering a serene retreat tailored for discerning adults and couples. The resort also boasts two swimming pools, a variety of dining options with both international and local flavors, and a dedicated wellness center. In early 2026, Riu Palace Swahili will follow, which is also designed as an adults-only hotel. The resort with 24-hour all-inclusive service provides more than 500 comfortable rooms, three infinity pools, seven restaurants, eight bars, a varied entertainment programme and the premium Elite Club service.
Including the two upcoming hotel openings in Zanzibar, the portfolio of TUI Hotels & Resorts in Africa will grow to 106 hotels with over 34,000 rooms in nine countries - further strengthening the group’s presence in Africa, which continues to emerge as a trending continent for holidaymakers.
About TUI Group
The TUI Group is a leading global tourism group. The group is headquartered in Germany. TUI shares are listed on the MDAX index of the Frankfurt Stock Exchange and on the regulated market of the Lower Saxony Stock Exchange in Hanover. The TUI Group offers its more than 34.7 million customers integrated services from a single source and covers the entire tourism value chain under one roof. The Group owns more than 460 hotels and resorts with premium brands such as RIU, TUI Blue, and Robinson, as well as 18 cruise ships, ranging from the luxury class MS Europa and MS Europa 2 and the HANSEATIC class expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in the UK. The group also includes leading European tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with 125 modern medium- and long-haul aircraft, and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises through successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental, and social action is at the heart of our corporate culture. The TUI Care Foundation, initiated by TUI, focuses on the positive effects of tourism, education and training, and the strengthening of environmental and social standards with projects in 30 countries. In this way, it supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
