The research shows the power printed images have to evoke positive memories, with 20% of adults admitting to looking through old pictures regularly, and nearly half (46%) aged 25-34 having recreated a favourite childhood photo with family and friends.

The study also shows that using a camera is a vanishing art, with over half of adults taking pictures solely on their smart phones for at least three years. This is despite the fact that 20% of us say smartphones make us feel less present on holiday, and 35% agreeing that scrolling through digital pictures makes snaps feel less special. In contrast, 63% of adults agree that printed photos hold more meaningful memories.

Clinical Psychiatrist and Memory Skills Expert, Dr Tharaka, is backing TUI’s Mini Memory Makers campaign to encourage families to put kids in charge of the family photo albums and supercharge some of our most emotive childhood moments. “Memory is critical to how we learn about the world and navigate our way through it from the day we’re born. On a practical level, it drives our basic functional capabilities, from learning to talk to avoiding things that may cause us harm. On an emotional level, positive memories can improve mental health, build resilience and buffer us against negative experiences.”

“Recalling happy childhood holidays can provide a sense of stability and grounding, and photo albums provide a trigger to transport us back to specific moments, helping to evoke the emotions we felt at that very point in time. When children are actively involved in a task, their brains are more engaged, leading to stronger neural connections and better memory formation. So, getting them to call the shots on the holiday photos could make the memories they are capturing far stronger, whether they’re budding photographers or their handiwork captures more than a few imperfections.”

The study also shows that waiting to see printed holiday photos re-enforces our memories even more with 60% of adults recalling the excitement of waiting for pictures to be developed.

When it comes to the younger generation, 61% say letting children snap their own pictures makes the whole holiday experience more meaningful for them and an additional 60% believe children value holiday photos more when they’re involved in taking them, rather than just posing for them.

With 60% of adults already saying they let the kids get involved in taking holiday snaps, TUI BLUE is taking it to the next level by putting the children in charge. Picture of their favourite teddy on the sun lounger? Blurry shot of a beautiful flower? Or will it be dad buried in the sandy beach? For TUI’s Mini Memory Makers anything goes.