Like no other company, TUI can develop new destinations from scratch and make them successful in a short period of time. This is possible thanks to the Group's unique integrated structure. At the heart of the strategy: airlines and cruise lines, hotels and resorts, transfers, activities and experiences on site – TUI offers everything from a single source.

There are three key advantages of the TUI model. Firstly, TUI appeals to very different target groups through its various hotel brands and XXL portfolio of excursions and experiences. This strengthens the resilience of the destinations. Secondly, TUI can specifically drive demand through its powerful travel distribution network of over 1,200 travel agencies and leading online platforms. This increases capacity utilisation. Thirdly, TUI has viable concepts for cushioning seasonal fluctuations, which are one of the main challenges in tourism.

Example: Cabo Verde

Destinations with this special TUI presence are considered destination clusters. Take Cabo Verde, for example: TUI has been investing in hotels and flight connections in the island nation for many years, developing fascinating experiences for travellers and offering training and career opportunities in a structurally weak region. At the same time, this commitment means that public investment in general infrastructure is better utilised and easier to initiate. All of this enables emerging destinations in particular to optimally manage tourist arrivals.

Comprehensively understanding tourism value creation

Successful travel regions must offer the conditions necessary for the various aspects of tourism value creation – from mobility to hotels and restaurants to events – to complement each other optimally. If one component is missing, tourism does not flourish. A striking example: if a host country denies the necessary flight rights, hotels will lack guests. On the other hand, those who offer liberal aviation agreements can expect sustainable growth, investment and increasing prosperity.