
Our investment approach is focused on assets with strong leisure fundamentals, where TUI can drive growth, enhance quality, and secure long-term competitiveness. Depending on the project and partner profile, we invest through full ownership or structured joint ventures, allowing for flexible capital deployment and aligned risk-sharing.
TUI Group has a proven track record of forming long-term, trusted joint ventures with leading regional and international hospitality partners, including RIU Hotels & Resorts, Royalton Resorts, Atlantica, and others. These partnerships combine our partners’ local market expertise and capital with TUI’s global reach, brand strength, and operational excellence.
Every ownership or co-investment is underpinned by TUI’s integrated tourism ecosystem, leveraging powerful distribution, demand insight, and operational know-how. This enables us to reposition underperforming assets, convert brands, or deliver full transformations through targeted improvements in product, guest experience, programming, and service delivery.
Our partnership model is built on shared governance, transparency, and aligned incentives, ensuring that all stakeholders contribute to and benefit from the long-term success of the asset. With a value-driven, long-term mindset, we create resilient, high-quality leisure destinations that strengthen destination appeal, support sustainable growth, and enhance the balance and performance of TUI’s global hotel portfolio.