UN Tourism and TUI Care Foundation partner to support African artisans in rural areas
UN Tourism and TUI Care Foundation have solidified their ongoing partnership by signing an agreement at the UN Tourism headquarters in Madrid. The agreement focuses on empowering artists and artisans, particularly women and youth, in rural tourism destinations in Africa. With this new agreement, TUI Care Foundation becomes the first partner to support the pilot phase of the Tourism for Rural Development Small Grants Programme by UN Tourism.
With this collaboration, UN Tourism and TUI Care Foundation will launch ‘Colourful Cultures’ Call for Proposals to empower artists and artisans in rural destinations in Gambia, Morocco, Mozambique, Namibia, Rwanda, Senegal, South Africa, Tanzania, Tunisia, Zambia.
The call will allow non-profit organisations in these countries to develop innovative initiatives that benefit artisanal and artist communities to boost income opportunities, protect intangible cultural heritage, and promote rural tourism.
UN Tourism and TUI Care Foundation have been collaborating to promote sustainable development through tourism. In 2023, both organisations launched the Tourism for Development Fund with EUR 10 million to support sustainable development in destinations in Least Developed Countries (LDCs).
Speaking at the signing ceremony of the agreement, Zurab Pololikashvili, Secretary-General of UN Tourism said: “Tourism has the power to transform lives and communities, especially in rural areas. By supporting artists and artisans, we are not only preserving cultural heritage but also creating sustainable income opportunities. This collaboration with TUI Care Foundation exemplifies our commitment to inclusive and sustainable tourism for rural development.”
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About TUI Care Foundation
Building on the potential of tourism as a force for good, the TUI Care Foundation supports and initiates projects which create new opportunities and contribute to thriving communities in tourism destinations all over the world. Connecting holidaymakers to good causes, it supports education and training opportunities for young people; drives the protection of natural habitats and the marine environment; and helps local communities to thrive sustainably and benefit from tourism. The TUI Care Foundation builds on strong partnerships with local and international organisations to create meaningful and long-lasting impact. The independent charitable organisation was founded by TUI, one of the world's leading tourism businesses, and is based in the Netherlands.
About UN Tourism
The World Tourism Organization ( UN Tourism ), a United Nations specialized agency, is the leading international organization with the decisive and central role in promoting the development of responsible, sustainable and universally accessible tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. Its membership includes 160 countries, 6 territories, 2 permanent observers and over 500 Affiliate Members.
