Tunisian desert oasis meets laid-back luxury: TUI Group announces second The Mora hotel
The Mora Sahara Tozeur to open in November 2025
TUI Group continues strategic growth in the luxury segment
New retreat promises enriching desert experiences in Tunisia
TUI Group marks a significant milestone in its leisure hospitality expansion with the signing of its second The Mora hotel: The Mora Sahara Tozeur.Scheduled to open on 1st November 2025, the resort will be located in Tunisia's enchanting desert oasis of Tozeur. This development follows the brand's successful debut in Tanzania just 19 months ago, underscoring TUI Group's commitment to delivering elevated experiences in unique locations.
“With The Mora, we have defined a new kind of luxury – experience-led, contemporary and globally scalable. The opening of The Mora Sahara Tozeur is another step in our strategy to grow in carefully chosen destinations and connect with new customer segments. The strong guest feedback from our first resort confirms that our approach resonates with today’s evolving expectations of curated experiences. We are excited to have the opportunity to shape the future of this exceptional resort", says Artur Gerber, CEO TUI Hotels & Resorts. “We are delighted to collaborate with TUI Hotels & Resorts on this prestigious project. The Mora Sahara Tozeur reflects our shared vision of creating destinations that celebrate cultural heritage while offering world-class hospitality”, adds Eng. Ali Mohamed Al-Ali, CEO of the hotel ownership company Qatari Diar, at the signing in their Doha offices.
Nestled on the edge of the Tunisian Sahara in the country’s west, Tozeur is known as a mesmerising oasis city renowned for its lush palm groves and unique architecture. The historic medina, which is located in close proximity to The Mora Sahara Tozeur, offers guests the opportunity to experience the rich cultural heritage of the region, with its centuries-old Berber traditions. In addition to the culturally significant sites, the region boasts natural wonders and is home to the Star Wars movie set with Ong Jmal nearby, a distinctive rock formation rising up out of the desert.
The Mora Sahara Tozeur comprises 93 elegantly designed rooms and villas with stunning desert views. The hotel features multiple dining venues, including three restaurants with international and local Tunisian specialties, Asian cuisine as well as the Berber Night Barbeque, an à la carte outdoor dining experience under the stars. Designed for both serene adult escapes and memorable family adventures, the hotel welcomes guests of all ages. From a modern fitness centreand a multi-purpose court for active holidaymakers to ‘The Pause Spa‘ with rejuvenating treatments, the resort offers thoughtfully designed spaces that invite guests to holiday their way.
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About The Mora
The Mora hotels combine laid-back, contemporary luxury with a highly tailored and flexible approach. The leisure hotel experiences let guests follow their mood into the moment and give them the freedom to holiday their way. The brand is aimed at holidaymakers who value elevated experiences designed to suit their personal preferences. The first hotel is located in Zanzibar. The Mora is a luxury brand of TUI Hotels & Resorts’ leading leisure hotel portfolio.
About TUI Group
The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its over 33 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 18 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with 125 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
