TUI UK&I shortlisted across 17 categories at the British Travel Awards 2026
TUI UK & Ireland, Marella Cruises and TUI River Cruises have been shortlisted for 17 categories at the 2026 British Travel Awards, recognising the breadth of holidays offered across short-haul flying, beach holidays, cruising and customer experience.
The nominations, which are voted for by UK consumers, highlight what matters most to holidaymakers, from flight experience and destination expertise to family-friendly holidays, all-inclusive options and standout service across TUI’s retail network.
- Best Airline for Short-haul Flights
- Best Travel Company to East/Southeast Europe
- Best Travel Company to Iberia/Macaronesia
- Best Travel Company to Italy/Western Mediterranean Islands
- Best Travel Company to Hellenic Europe
- Best Travel Company for Summer Sun Holidays
- Best Travel Company for Winter Sun Holidays
- Best Travel Company for Family Holidays
- Best Travel Company for All-Inclusive Holidays
- Best Travel Company for Weddings & Honeymoons
- Best National Travel Retailer
- Favourite Company for TV Advertisements
- Best Cruise Line for Family Holidays
- Travel Agency for Cruise Holidays (TUI and Marella Cruises)
- Best Cruise Line for Customer Service
- Best Cruise Line for Entertainment
- Best River Cruise Line
"We’re incredibly proud to be shortlisted across so many categories at the British Travel Awards again this year. These nominations reflect the dedication of our teams right across the business, from our airline and retail colleagues to our hotel and cruise teams who work hard every day to deliver brilliant holiday experiences. Whether it’s family holidays, short escapes or unforgettable cruises, it’s fantastic to see our product and teams recognised across the board.”
The British Travel Awards are the largest consumer-voted awards in UK travel, making these nominations a strong reflection of customer satisfaction and TUI’s exceptional end-to-end holiday experiences.
About TUI UK&I
Backed by a team of over 11,000 professionals and a network of 330 retail stores and independent travel agent partners, customers benefit from expert advice throughout their holiday experience. TUI Airways, part of TUI Airline, operates to over 75 destinations in 31 countries including Turkey, Greece, Cape Verde and Egypt with 70 aircraft from 23 UK and Ireland airports. We partner with over 45 leading airlines giving customers unmatched flexibility to find their perfect holiday whether it be Warsaw, New York or the Maldives. Our award-winning service is recognised by Good Housekeeping and trusted by customers with a 4.5 star Trustpilot rating. We were also awarded Best Travel Company for Accessible Holidays 2025 by Good Housekeeping.
About TUI River Cruises
TUI River Cruises is part of TUI UK and Ireland and TUI Group. There are currently four adult only ships in the TUI River Cruises European fleet: TUI Isla, TUI Skyla and TUI Maya and TUI River Cruises Egyptian fleet: TUI Al Horeya. The river cruise line is expanding its fleet with a ship down the River Nile in Egypt with TUI Bahareya launching in November 2025 and the TUI Aria which will operate on the European waters in April 2026.
About Marella Cruises
Marella Cruises is part of TUI UK and Ireland and TUI Group. It is the third largest cruise line in the UK. As of 1 June 2023, there are five ships in the Marella Cruises fleet, Marella Discovery, Marella Discovery 2, Marella Explorer, Marella Explorer 2 and the newest ship to the fleet, Marella Voyager. Marella Cruises offers all-inclusive holidays as standard, with all tips and service charges included. Customers can enjoy exceptional service and award-winning entertainment throughout their cruise holiday. Marella Cruises has also received accolades at the Wave Awards in 2024 as Best for Entertainment and Good Housekeeping Reader Recommended for onboard service since 2019.