TUI named Best Travel Company for Family, Summer Sun, Winter Sun and All-Inclusive Holidays at the British Travel Awards 2025
TUI has been recognised as one of the UK’s leading holiday providers at the British Travel Awards 2025, winning Gold in several of the most in-demand categories for British travellers. These include:
- Best Travel Company for Family Holidays
- Best Travel Company for Summer Sun Holidays
- Best Travel Company for Winter Sun Holidays
- Best Travel Company for All-Inclusive Holidays
- Best Travel Company for East/Southeast Europe
- Best Travel Company for Iberia/Macedonia
- Best Travel Company for Italy/Western Med Islands
- Best Travel Company for Hellenic Europe
- Best Travel Company for Weddings and Honeymoons
- Best Travel Company for Short-Haul Flights
- Best Travel Company for Special Interest Holidays (Lakes and Mountains)
- Best Ski/Winter Sports Holidays (Crystal Ski)
These results strengthen TUI’s position as a top choice for customers searching for reliable, value-led family holidays, premium all-inclusive holiday packages, and trusted summer and winter sun destinations across Europe and beyond.
TUI also secured Gold in a range of specialist and regional categories, including East/Southeast Europe, Iberia/Macedonia, Italy/Western Mediterranean Islands, Hellenic Europe, Weddings and Honeymoons, Short-Haul Flights, Lakes and Mountains, Ski/Winter Sports Holidays (Crystal Ski), TV Advertisements, and River Cruise Holidays.
Neil Swanson, Managing Director for TUI UK & Ireland said,““We’re hugely grateful and proud that our customers recognised and voted for us in this year’s British Travel Awards. Winning across family travel, summer and winter sun, all-inclusive and our core European destinations shows the strength and depth of our holiday offering. Our teams work tirelessly to create exceptional experiences that allow customers to enjoy every moment of their well-earned holidays.”
Additional recognition included Silver awards for Best Travel Agency: Cruise Holidays (Large), Best National Travel Retailer, and Best Cruise Holidays (Marella Cruises).
TUI’s success follows a year of strong demand for family-friendly trips, all-inclusive resorts, and short-haul European holidays, with continued growth across summer and winter sun programmes.
The BTAs, which were held at Grosvenor House on Park Lane in London on 8 December 2025, are the largest consumer voted travel awards in the UK, and their endorsement of listed companies is what brings us to the results each year.
Full List of TUI Award Wins:
Gold
- Best Travel Company for Family Holidays
- Best Travel Company for Summer Sun Holidays
- Best Travel Company for Winter Sun Holidays
- Best Travel Company for All-Inclusive Holidays
- Best Travel Company for East/Southeast Europe
- Best Travel Company for Iberia/Macedonia
- Best Travel Company for Italy/Western Med Islands
- Best Travel Company for Hellenic Europe
- Best Travel Company for Weddings and Honeymoons
- Best Travel Company for Short-Haul Flights
- Best Travel Company for Special Interest Holidays (Lakes and Mountains)
- Best Ski/Winter Sports Holidays (Crystal Ski)
- Best TV Advertisements
- Best Travel Company for River Cruise Holidays
Silver
- Best Travel Agency: Cruise Holidays (Large)
- Best National Travel Retailer
TUI (https://www.tui.co.uk/) is one of the world's leading tourism and leisure groups, delivering trusted holiday experiences to millions of customers every year through the UK's favourite holiday brands including TUI UK& Ireland, First Choice (https://www.firstchoice.co.uk/), Marella Cruises (https://www.tui.co.uk/cruise), and Crystal Ski Holidays (https://www.crystalski.co.uk/).
Backed by a team of over 11,000 professionals and a network of 330 retail stores and independent travel agent partners, customers benefit from expert advice throughout their holiday experience. TUI Airways, part of TUI Airline, operates to over 75 destinations in 31 countries including Turkey, Greece, Cape Verde and Egypt with 70 aircraft from 23 UK and Ireland airports. We partner with over 45 leading airlines giving customers unmatched flexibility to find their perfect holiday whether it be Warsaw, New York or the Maldives. Our award-winning service is recognised by Good Housekeeping and trusted by customers with a 4.5 star Trustpilot rating. We were also awarded Best Travel Company for Accessible Holidays 2025 by Good Housekeeping.
Part of the Markets + Airlines business division within TUI Group (https://www.tuigroup.com/en), TUI UK & Ireland operates a comprehensive portfolio including TUI River Cruises (https://www.tui.co.uk/river-cruises), TUI Cities (https://www.tui.co.uk/holidays/city-breaks), TUI Lakes & Mountains (https://www.tui.co.uk/holidays/lakes-and-mountains), TUI Tours (https://www.tui.co.uk/holidays/escorted-tours), and premium accommodation brands TUI Blue (https://www.tui.co.uk/exp/holidays/tui-blue), Holiday Villages (https://www.tui.co.uk/holidays/holiday-villages), and Magic Life (https://www.tui.co.uk/holidays/magic-life).
Visit the TUI Newsroom (https://www.tuigroup.com/en/newsroom?market=c02e4a41-9a35-415d-afa7-7a494ae5f0d9) to learn the latest news and updates.