TUI Musement wins two awards at the Spain Talks Awards organised by the Spanish Tourist Office in the Nordic countries
Recognition for innovative and sustainable experiences within TUI Musement’s portfolio
Gran Canaria and Mallorca set as examples of authentic travel experiences
The awards were presented during Spain Talks, held in Copenhagen, which brought together tour operators, airlines, destinations, media, and other key stakeholders from across the Nordic travel industry to explore trends and discuss the future of tourism. Alongside conferences and panel discussions, the event also hosted the Spain Talks Awards with two categories: Travel Reportage, aimed at media, and Travel Experience, recognising outstanding tours and activities.
- Nat Geo Day Tour: Unearth Guanche Mysteries with an Archaeologist (Gran Canaria): Awarded in Norway, this experience immerses travellers in the culture of the Guanches, guided by an archaeologist, with exclusive access to private archives and archaeological sites, complemented by traditional local cuisine.
- Nat Geo Day Tour: The Valley of the Oranges (Mallorca): Awarded in Sweden, this tour combines nature, science, and tradition through an exploration of the Sóller valley with a biology specialist. The programme includes visits to the botanical garden and seed bank, usually closed to the public, as well as a culinary demonstration and a tasting at a historic ice cream parlour.
The National Geographic Day Tours by TUI Musement are designed as immersive, enriching, and sustainable one-day guided experiences, developed with local experts to connect travellers with the cultural and natural heritage of each destination in a responsible way.
This recognition from the Spain Talks Awards demonstrates the role of TUI Musement in shaping innovative and sustainable travel experiences and highlights the company’s commitment to working closely with destinations to deliver distinctive products that meet growing demand for authenticity, responsibility, and cultural connection.
About TUI Musement
TUI Musement is a global Tours & Activities business that combines a highly curated product portfolio, scalable digital platforms and in-destination service by local teams, to source, develop, distribute and deliver products in three categories:
- Experiences: Excursions, activities & attraction tickets
- Transfers: Between airports, hotels and ports
- Tours: Multi-day itineraries encompassing hotels, experiences, guides and transportation
Available in all major beach and city destinations, products are sourced from leading travel businesses or developed in-house by TUI teams, including the TUI Collection, the flagship experiences portfolio of TUI Group, and National Geographic Day Tours, unique and immersive small group guided experiences. Products are distributed to customers, including the 20+ million TUI customers, through TUI websites and apps – such as the Tours & Activities dedicated TUI Musement app, as well as in-destination local teams and B2B partners, including some of the world's leading OTAs, tour operators, airlines, hotels, travel agencies and cruise lines. TUI Musement is one of the major growth areas of the TUI Group and employs approximately 8,000 people worldwide.
