TUI Musement strengthens its Tours & Activities distribution with the integration of 750 multi-day tours across 30 countries into the TravelExchange platform
TUI Musement extends its reach through an API connection with TravelExchange
Diverse portfolio now available, including privately guided, seat-in-coach, self-drive tour and mini cruise itineraries
The integration provides real-time availability, up-to-date pricing and instant booking confirmation, offering travel professionals a more efficient way to manage and distribute this type of product. The portfolio includes a wide range of formats, such as privately guided tours, seat-in-coach programs, self-drive itineraries and mini cruises.
This integration places TUI Musement among the first major travel providers to implement an API connection of this scale for the automated distribution of multi-day tours.
TravelExchange currently connects more than 2,600 travel agencies and tour operators in 92 countries, with a strong presence in key European source markets such as Germany, Spain, France and Italy.
This technology-driven partnership expands the reach of TUI Musement’s product offering and allows partners to deliver a more diverse and flexible range of tours to their customers. The portfolio features itineraries across destinations such as Thailand, Costa Rica, Spain and Italy — ranging from private trips to small group departures, seat-in-coach tours or self-drive options, catering to a wide variety of traveller profiles.
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About TUI Musement
TUI Musement is a global Tours & Activities business that combines a highly curated product portfolio, scalable digital platforms and in-destination service by local teams, to source, develop, distribute and deliver products in three categories:
- Experiences: Excursions, activities & attraction tickets
- Transfers: Between airports, hotels and ports
- Tours: Multi-day itineraries encompassing flights, hotels, experiences and transfers
Available in all major beach and city destinations, products are sourced from leading travel businesses or developed in-house by TUI teams, including the TUI Collection, the flagship experiences portfolio of TUI Group, and National Geographic Day Tours, unique and immersive small group guided experiences.
Products are distributed to customers, including the 20+ million TUI customers, through TUI websites and apps – such as the Tours & Activities dedicated TUI Musement app, as well as in-destination local teams and B2B partners, including some of the world's leading OTAs, tour operators, airlines, hotels, travel agencies and cruise lines. TUI Musement is one of the major growth areas of the TUI Group and employs approximately 7,000 people worldwide.
About TravelExchange
TravelExchange is an online channel manager that connects travel agencies, tour operators, and destination management companies (DMCs) to provide clients access to various travel packages worldwide for group or FIT, in different languages, allowing its users to book and get immediate confirmations. Today TravelExchange counts with more than 250 DMCs all around the world and more than 3,000 distributors.
