TUI Musement reveals Europe’s most popular national parks based on search trends
Analysis: A study using Google data highlights five must-visit natural destinations
Nature tourism continues to grow in popularity
Croatia’s national parks lead the overall ranking
For those looking to embrace spring by exploring breathtaking landscapes, the leading tours and activities company has analyzed global Google search volumes** to identify Europe’s most sought-after national parks. From towering mountains to crystal-clear lakes and lush forests, the list showcases five spectacular destinations to recharge and connect with nature.
- Plitvice Lakes National Park, Croatia. With over 2 million searches in the past year, this Croatian natural wonder tops the ranking. A UNESCO World Heritage Site since 1979, it is famous for its 16 interconnected lakes linked by cascading waterfalls, accessible via a network of trails and wooden walkways.
- Krka National Park, Croatia. A paradise for nature lovers, this park is also home to rich cultural and historical heritage, including Krka Monastery and the ancient Roman military camp of Burnum. However, its real highlights are the stunning waterfalls, particularly Skradinski Buk.
- Peak District National Park, United Kingdom. A source of inspiration for Jane Austen, the country’s oldest national park is known for its rolling hills, caves, charming villages, and scenic hiking and cycling trails. Notable sites include the villages of Eyam, Castleton, and Bakewell, as well as Chatsworth House, the mansion featured in Pride and Prejudice.
- Thingvellir National Park, Iceland. Part of the famous Golden Circle route, this park holds great historical significance as the site where the Icelandic parliament was founded in 930 AD. Its unique geology allows visitors to witness the rift between the Eurasian and North American tectonic plates, as well as the striking Almannagjá and Silfra fissures—Silfra being a favourite among diving enthusiasts.
- Ojców National Park, Poland. The smallest national park in the country, yet rich in natural and cultural heritage. Located near Kraków, it features unique rock formations such as Hercules’ Mace, numerous caves, and historic landmarks like Ojców Castle.
*Independent study commissioned by TUI Musement (August 2024), conducted via the market research platform Appinio.
- Plitvice Lakes National Park (Croatia): 2,286,500 searches
- Krka National Park (Croatia): 1,390,700 searches
- Peak District National Park (United Kingdom): 1,343,500 searches
- Thingvellir National Park (Iceland): 961,500 searches
- Ojców National Park (Ojcowski Park Narodowy) (Poland) : 813,800 searches
About TUI Musement
TUI Musement is a global Tours & Activities business that combines a highly curated product portfolio, scalable digital platforms and in-destination service by local teams, to source, develop, distribute and deliver products in three categories:
- Experiences: Excursions, activities & attraction tickets
- Transfers: Between airports, hotels and ports
- Tours: Multi-day itineraries encompassing hotels, experiences, guides and transportation
Available in all major beach and city destinations, products are sourced from leading travel businesses or developed in-house by TUI teams, including the TUI Collection, the flagship experiences portfolio of TUI Group, and National Geographic Day Tours, unique and immersive small group guided experiences. Products are distributed to customers, including the 20+ million TUI customers, through TUI websites and apps – such as the Tours & Activities dedicated TUI Musement app, as well as in-destination local teams and B2B partners, including some of the world's leading OTAs, tour operators, airlines, hotels, travel agencies and cruise lines. TUI Musement is one of the major growth areas of the TUI Group and employs approximately 10,000 people worldwide.
About TUI Group
The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover.
TUI Group offers its 20 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 17 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
