TUI launches culinary collection ‘Dine & Discover’ featuring hotels and experiences following demand for foodie focused trips

October 23, 2025

TUI UK&I

23 October 2025: Recent research carried out by TUI has revealed that the UK is a nation of food lovers, as 39% of Brits said they prioritise eating out in local restaurants at home and with 41% inclined to book a foodie focused holiday*.

To meet the needs of those searching for a gourmet trip abroad, TUI has launched a new food and gastronomy collection called ‘Dine & Discover’. The new label features 20 premium hotels across nine destinations celebrated for their culinary expertise, such as Greece, Spain and Mexico. Each hotel is renowned for their exceptional food and beverage options and will help signpost foodie-loving travellers to quality accommodation.

Each hotel will also offer customers its own bespoke food and beverage feature, such as a complimentary cookery lesson or a cocktail mixology class. What’s more, customers will receive a 15% discount on a local food and gastronomy experience provided by TUI’s experiences arm, TUI Musement. Customers can choose from hotels such as Ikos Porto Petro, Mallorca; Secrets Akumal, Mexico and Sani Club, Greece plus many more, with the in-hotel experience automatically applied to summer 2026 holidays departing after 1 May**.

Chris Logan, TUI UK&I’s Commercial Director said: “We’re proud to be launching our Dine & Discover collection which has been curated with our customers’ needs in mind. Sampling local cuisine is one of the most immersive ways to experience a destination’s culture and with a growing trend in taste tourism, this new label has all the ingredients for customers to enjoy a premium culinary focused holiday.”

For the full list of hotels available to book and for more information, visit: TUI Dine & Discover | TUI.co.uk

About TUI UK&I

TUI is one of the world's leading tourism and leisure groups, delivering trusted holiday experiences to millions of customers every year through the UK's favourite holiday brands including TUI UK& Ireland, First Choice, Marella Cruises, and Crystal Ski Holidays.

Backed by a team of over 11,000 professionals and a network of over 300 retail stores and independent travel agent partners, customers benefit from expert advice throughout their holiday experience. TUI Airways, part of TUI Airline, operates to over 77 destinations in 31 countries including Turkey, Greece, Thailand and Egypt with 70 aircraft from 22 UK and Ireland airports. We partner with over 50 leading airlines giving customers unmatched flexibility to find their perfect holiday whether it be Warsaw, New York or the Maldives. Our award-winning service is recognised by Good Housekeeping Reader Recommended and trusted by customers with a 4.6 star Trustpilot rating. We were also awarded Best Travel Company for Accessible Holidays 2025 by Good Housekeeping and won various awards at consumer voted British Travel Awards 2026.

Part of the Markets + Airlines business division within TUI Group, TUI UK & Ireland operates a comprehensive portfolio including TUI River Cruises, TUI Cities, TUI Lakes & Mountains, TUI Tours, and premium accommodation brands TUI Blue, Holiday Villages, and Magic Life.

Visit the TUI Newsroom to learn the latest news and updates.

*Research commissioned by TUI and carried out by Kokoro to a sample of 1,000 respondents in the UK.

**The in-hotel experience will be automatically added to bookings for holidays departing after 1 May 2026. The TUI Musement experience can be booked via a TUI rep in destination.

TUI UK&I Press Office

pressofficeuk@tui.co.uk

October 23, 2025