TUI Hotels & Resorts implements growth strategy
TUI Blue to operate historic hotel in Shanghai
Booking start for new Robinson Boa Vista
TUI Group is consistently driving forward the growth strategy of its Hotels & Resorts division and is moving key projects into implementation. With new hotels and contract signings in Asia and Africa, as well as the opening of bookings for a new Robinson Club in Cape Verde, the tourism group is continuing to develop its international hotel portfolio in a targeted way. The focus is on both established and emerging holiday destinations with international demand and year-round potential.
“TUI Hotels & Resorts is developing very dynamically worldwide. With our brands such as Robinson, TUI Blue and Riu, we are expanding the portfolio step by step. Today, twelve hotel brands with more than 460 hotels worldwide belong to TUI Hotels & Resorts, with more than 70 additional hotels already in the pipeline. This strengthens our international presence, opens up new markets and creates attractive offerings for diverse target groups,” says Artur Gerber, Co‑CEO TUI Hotels & Resorts.
Asia remains a key pillar of the growth strategy of TUI Hotels & Resorts. In China and Southeast Asia, TUI now operates 25 hotels under its own brands, with more than 30 further projects in planning. Rising demand from international guests for TUI hotel brands is a major driver of future development in the region. A current milestone is the signing of a management agreement for TUI Blue Yangtze Shanghai. The five-star hotel with 103 rooms is being developed in a well-known historic building in a prime central location near People’s Square and is scheduled to open on 1 June 2026. The agreement with Shanghai Donghu (Group) Co., Ltd. was presented at ITB Berlin. In Shanghai, TUI Blue will combine modern lifestyle design with a high-quality culinary concept and service offerings for both international and Chinese guests.
TUI is also working on the opening of its first TUI Blue hotel in Japan. The planned year-round mountain resort in Hokkaido will target international travellers and combine winter sports, nature experiences and contemporary lifestyle hospitality. Additional growth momentum is coming from Vietnam and the planning of further market entries in new destinations.
TUI Hotels & Resorts is also pursuing the gradual development of its portfolio in Africa. The Group already has a strong presence in North Africa and is planning a new resort for its club brand TUI Magic Life in Agadir. At the same time, TUI is expanding its footprint in West and East Africa, including the first TUI Blue hotel in Gambia and further projects in Zanzibar.
Another significant step is the opening of bookings for the new Robinson Boa Vista. The newly built resort is available to book, with the opening planned for 6 March 2027. The club expands the Robinson portfolio in Africa and targets active holidaymakers who value sports, entertainment and high‑quality all‑inclusive offerings. The club features 322 rooms, including 20 junior suites and 10 deluxe suites with views of the sea and dunes. Its FOR ALL concept appeals equally to couples, families, solo travellers and groups of friends. Guests can expect an extensive sports and WellFit programme with beach volleyball, tennis, padel and the trending sport pickleball. The offering is rounded off by a large spa and wellness area and a comprehensive all-inclusive concept with Cape Verdean specialities, international cuisine, creative theme buffets and live cooking stations.
About TUI Group
The TUI Group is a leading global tourism group. The group is headquartered in Germany. TUI shares are listed on the MDAX index of the Frankfurt Stock Exchange and on the regulated market of the Lower Saxony Stock Exchange in Hanover. The TUI Group offers its more than 34.7 million customers integrated services from a single source and covers the entire tourism value chain under one roof. The Group owns more than 460 hotels and resorts with premium brands such as RIU, TUI Blue, and Robinson, as well as 18 cruise ships, ranging from the luxury class MS Europa and MS Europa 2 and the HANSEATIC class expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in the UK. The group also includes leading European tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft, and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises through successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental, and social action is at the heart of our corporate culture. The TUI Care Foundation, initiated by TUI, focuses on the positive effects of tourism, education and training, and the strengthening of environmental and social standards with projects in 25 countries. In this way, it supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
