TUI Group accelerates transformation and growth of its Tours & Activities platform
- Investment in open platform for Tours & Activities suppliers and customers
- “TUI Musement” set up for growth in the attractive Tours & Activities market
TUI Group, the world’s leading tourism group, is accelerating the transformation and growth of its Tours & Activities businesses, which form TUI Musement.
Previously known as TUI Destination Experiences, which included the independently operated Musement business, the new TUI Musement will create value for its suppliers and customers by rolling out a unique digital platform+ model, which combines a scalable digital platform for sourcing, producing and distributing Tours & Activities, with curated service delivery in more than 50 countries worldwide. Newly integrated teams will focus on specialist areas, such as business development and supply management, enabling TUI Musement to combine and capitalize on the existing expertise.
Open platform for Tours & Activities suppliers and customers
Fit for future growth
Despite the current challenges facing tourism, the Tours & Activities market continues to be a strategic growth area for TUI Group:
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About TUI Group
The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its 20 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 17 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
